I took this snapshot last week. A postcard view of the Münster in Basel.
This morning the traffic lights jumped from yellow to red just as I was approaching a pedestrian crossing. I stopped. A man and a small boy were standing on the sidewalk, waiting. The man turns to me and comments angrily or sarcastically: Zu müde zum velofahren? (= too tired to cycle?) I responded that I […]
Smug Mug acquired Flickr in April 2018. The question every long-term Flickr user is asking: Should I renew my subscription? I’ve been on Flickr for a very long time. And seen many ups and downs. Probably more downs. And it’s 2019 and I still use Flickr. Con: Subscription has doubled in price: 50$ for 1 […]
It’s the 6th of January. And… I already went for a run three times this week. I hope to continue my running streak throughout the winter months. The plan is to carve out 30 minutes per day. And perhaps I’ll write about it here. Because writing helps.
Single-origin coffee from Malawi
On Hugo: I’ve worked my way thru this Udemy course, which explains the principles: https://www.udemy.com/build-static-sites-in-seconds-with-hugo/ It’s fun; an alternative to server roundtrips; lots of cool themes to get you started: https://github.com/CodeFreezr/hugo-theme-awards-2018
Beautiful sunny October in Basel
I was interviewed by Ursula Thomas-Stein on SEO.
Check out this podcast.
Much like how today I’d take 10 email subscribers to my newsletter over 1,000 Facebook “likes,” I think in the future, we’d all much rather have 10 Google searches for our brand name than 1,000 Google searches for phrases on which we’re trying to both rank and compete for a click against Google themselves. Sparktoro
I like this definition of humility.
Summer of 2018 will be remembered for its long, extended heatwave.
Five pillars of collaborative product ownership. As seen here on Linkedin. Respect people. Embrace uncertainty. Small experiments. Continuous learning. No complacency. (Question everything.) I think this works for other work situations as well. BTW, I’m testing Gutenberg…
Watching my mom make cream cake. Click on the black area to start the video.
Maybe this will happen soon… Read this Techcrunch article
it’s #MyTwitterAnniversary pic.twitter.com/Ve3HsmBghR ”” Panchenga (@nchenga) April 14, 2018 Wow.
For my reading list: Via Linkedin I found Definition of ready and No role for designers in Scrum
Here are my slides from my recent Women in Digital talk in Basel. I made them “resource-full” with lots of background links. The session was interactive from the start. Lots of questions throughout. Wow. I think the topic hit a nerve. Notes: SEO for small business websites How do you get found in an increasingly […]
Here’s a useful reminder to make sure your PDFs contain useful SEO-relevant infos and links: 10 tips to make your PDFs SEO friendly In my experience this is where many B2B companies can improve. Often the PDFs don’t contain any useful titles or descriptions. Sometimes they show the draft infos. In many companies, PDFs aren’t […]
I started the year with a walk in and around Riehen, Bettingen and Chrischona. Some snapshots (unedited, pÃªle-mÃªle) can be viewed on my Flickr photostream:
In SEO, you need to figure out the search intent. Best place to do this is to study the SERPs, auto-suggest, and related searches. How Google Gives Us insight into Searcher Intent Through the Results https://t.co/MWFBsimzG3 – Whiteboard Friday pic.twitter.com/cQYK4NpFsi — Moz (@Moz) November 10, 2017 Notes to keep in mind: Don’t target content without […]
A couple of weeks ago, I was asked to provide some free consulting on how I would start SEO for a new B2B services or products company. Here are my notes: #Sandra’s advice on how to start There are different kinds of web visitors. Try to find groups and segments, and the info that they […]