Flickr: Should I stay or should I go?

Smug Mug acquired Flickr in April 2018. The question every long-term Flickr user is asking: Should I renew my subscription? I’ve been on Flickr for a very long time. And seen many ups and downs. Probably more downs. And it’s 2019 and I still use Flickr. Con: Subscription has doubled in price: 50$ for 1 […]

Slides: SEO for small business websites

Here are my slides from my recent Women in Digital talk in Basel. I made them “resource-full” with lots of background links. The session was interactive from the start. Lots of questions throughout. Wow. I think the topic hit a nerve. Notes: SEO for small business websites How do you get found in an increasingly […]

Search intent

In SEO, you need to figure out the search intent. Best place to do this is to study the SERPs, auto-suggest, and related searches. How Google Gives Us insight into Searcher Intent Through the Results https://t.co/MWFBsimzG3 – Whiteboard Friday pic.twitter.com/cQYK4NpFsi — Moz (@Moz) November 10, 2017 Notes to keep in mind: Don’t target content without […]

SEO for B2B services and products: How to get started?

A couple of weeks ago, I was asked to provide some free consulting on how I would start SEO for a new B2B services or products company. Here are my notes: #Sandra’s advice on how to start There are different kinds of web visitors. Try to find groups and segments, and the info that they […]