Memory Corrosion


Besides demand generation, being invested in brand activities to be “top of mind” when clients move into the buying phase is super important. Here’s a recent piece that I bookmarked on LinkedIn.

“95% of B2B buyers are not in-market for your products right now.”

This LinkedIn Marketing article describes a concept called memory corrosion.

“When given the choice between reach and frequency, one should choose reach”. Source: LinkedIn


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