Memory Corrosion

Besides demand generation, being invested in brand activities to be “top of mind” when clients move into the buying phase is super important. Here’s a recent piece that I bookmarked on LinkedIn.

“95% of B2B buyers are not in-market for your products right now.”

This LinkedIn Marketing article describes a concept called memory corrosion.

“When given the choice between reach and frequency, one should choose reach”. Source: LinkedIn

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.