General

Why do I use LinkedIn – and other questions

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I’ve been asked to talk about LinkedIn. This isn’t the first time. Most of the talks, I’ve given were about how to use LinkedIn “technically”. Given that LinkedIn has been available for over 15 years and there are many excellent online courses and webinars on how to use LinkedIn features, I suggested a session on […]

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Tulipani

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Last autumn I planted some tulip bulbs in my small garden. My Flickr stream is currently full of snapshots. My own tulip mania. A selection:

Asides

Favourite podcasts

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The Hidden Brain by NPR:https://www.npr.org/podcasts/510308/hidden-brain?t=1594925472583 I listened to this one all about debt:https://www.npr.org/2020/06/15/877401074/buy-borrow-steal-how-debt-became-the-sugar-rush-solution-to-our-economic-woes This episode all about scarcity was particularly impressive: https://www.npr.org/2019/08/05/748207152/you-2-0-tunnel-vision Ted Radio Hour by NPR:https://www.npr.org/podcasts/510298/ted-radio-hour About loneliness: https://www.npr.org/2020/07/01/886292087/listen-again-meditations-on-loneliness How I built this by NPR:https://www.npr.org/podcasts/510313/how-i-built-this How Ben and Jerry Ice Cream was founded: https://www.npr.org/2020/03/20/818918341/ben-jerrys-ben-cohen-and-jerry-greenfield The Story behind Recaptcha: https://www.npr.org/2020/05/22/860884062/recaptcha-and-duolingo-luis-von-ahn ARD Radio Tatort (crime fiction […]

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Social Objects and how they help me to connect

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In a recent offline conversation, I dropped a comment: That’s my common social object with so-and-so. Me in an informal conversation I realized how much this old blog post from the beginnings of blogging has influenced me. My observation: If I find a common social object, it helps me re-connect. If I find a common […]

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Keyword research in 2020: a brief answer

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The red makes it

I received this question recently: If I create content for our company (articles for magazines, social media posts, etc), do I need to try to use KEYWORDS within the text as much as possible? And if yes, is there an online tool / website to check how well I did my job before I publish […]

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Photowalk

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I went photo-walking with the Basel Photography Meetup on Saturday. The theme was #Openings. On my way into town, I saw this yellow monster. Nothing open about it. And very noisy. I like this snapshot of openings within a gate: This snapshot of some openings in this construction site scaffolding fits my likeable criteria equally […]

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Summer of 2019

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There are so many beautiful poppies this year. I captured some impressions on Flickr. It must be the additional rain that causes poppies to bloom. The field next to Fondation Beyeler is red with flowers.

flickr

Flickr: Should I stay or should I go?

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Smug Mug acquired Flickr in April 2018. The question every long-term Flickr user is asking: Should I renew my subscription? I’ve been on Flickr for a very long time. And seen many ups and downs. Probably more downs. And it’s 2019 and I still use Flickr. Con: Subscription has doubled in price: 50$ for 1 […]

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Jog log 2019

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It’s the 6th of January. And… I already went for a run three times this week. I hope to continue my running streak throughout the winter months. The plan is to carve out 30 minutes per day. And perhaps I’ll write about it here. Because writing helps.

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The future of SEO

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Much like how today I’d take 10 email subscribers to my newsletter over 1,000 Facebook “likes,” I think in the future, we’d all much rather have 10 Google searches for our brand name than 1,000 Google searches for phrases on which we’re trying to both rank and compete for a click against Google themselves. Sparktoro