General

Why do I use LinkedIn – and other questions

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I’ve been asked to talk about LinkedIn. This isn’t the first time. Most of the talks, I’ve given were about how to use LinkedIn “technically”. Given that LinkedIn has been available for over 15 years and there are many excellent online courses and webinars on how to use LinkedIn features, I suggested a session on […]

Asides

Anecdote to remember

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I was waiting at a red traffic light on my bicycle. I was the only bicycle waiting. No cars. And the red light phase was quite long. After some time, another cyclist stopped next to me and immediately the traffic robot switched to green. I joked out loud: “You saved my day. Without you I […]

General

Tulipani

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Last autumn I planted some tulip bulbs in my small garden. My Flickr stream is currently full of snapshots. My own tulip mania. A selection:

basel

Jog log

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Dear blog, I am happy to report that I went running on 5 out of 7 days this past week. The plan is to replace my daily outdoor swim with a slow jog. Today I did the 2 hills tour. Starting at Bettingerstrasse, running along the Wiese river, via Sonnenhalde and Wenkenpark. More than 6 […]

Asides

Favourite podcasts

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The Hidden Brain by NPR:https://www.npr.org/podcasts/510308/hidden-brain?t=1594925472583 I listened to this one all about debt:https://www.npr.org/2020/06/15/877401074/buy-borrow-steal-how-debt-became-the-sugar-rush-solution-to-our-economic-woes This episode all about scarcity was particularly impressive: https://www.npr.org/2019/08/05/748207152/you-2-0-tunnel-vision Ted Radio Hour by NPR:https://www.npr.org/podcasts/510298/ted-radio-hour About loneliness: https://www.npr.org/2020/07/01/886292087/listen-again-meditations-on-loneliness How I built this by NPR:https://www.npr.org/podcasts/510313/how-i-built-this How Ben and Jerry Ice Cream was founded: https://www.npr.org/2020/03/20/818918341/ben-jerrys-ben-cohen-and-jerry-greenfield The Story behind Recaptcha: https://www.npr.org/2020/05/22/860884062/recaptcha-and-duolingo-luis-von-ahn ARD Radio Tatort (crime fiction […]

General

Social Objects and how they help me to connect

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In a recent offline conversation, I dropped a comment: That’s my common social object with so-and-so. Me in an informal conversation I realized how much this old blog post from the beginnings of blogging has influenced me. My observation: If I find a common social object, it helps me re-connect. If I find a common […]

General

Keyword research in 2020: a brief answer

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The red makes it

I received this question recently: If I create content for our company (articles for magazines, social media posts, etc), do I need to try to use KEYWORDS within the text as much as possible? And if yes, is there an online tool / website to check how well I did my job before I publish […]

Malawi-related

Baking Banana Bread

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3 mushy bananas means… It’s time for Banana Bread. Today’s variation: I used whole wheat flour I added 150 grams of plain joghurt I added lots of walnuts (omega 3 for the win) I added nutmeg, kambuzi sauce, and vanilla sugar for taste It’s in the oven, baking at a low heat.

marketing

Content distribution strategies on my mind

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Brian Dean’s recent study confirmed what many Digital Marketing folks know intuitively. (…) Brian Dean recently found that 94% of all content generates zero backlinks. And just 1.3% of articles gobble up 75% of all social shares. Source: Brafton It’s 2020 and we’ve have been pumping out content for many years. Algorithms influence distribution. How do you earn […]

General

Photowalk

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I went photo-walking with the Basel Photography Meetup on Saturday. The theme was #Openings. On my way into town, I saw this yellow monster. Nothing open about it. And very noisy. I like this snapshot of openings within a gate: This snapshot of some openings in this construction site scaffolding fits my likeable criteria equally […]