I like this Alfa Romeo.
Find out more in this Wikipedia article.
I heard about this useful Schema generator for FAQ pages
For the boring flower snapshot album, some first signs of spring.
I’ve been on Flickr for over a decade.
And I have over 20 thousand photos.
I didn’t think this is possible.
The primary beneficiary is… me.
I love browsing thru my photos.
I love seeing old snapshots emerge in the Flickr stats or in old links or chats.
I realize Flickr might be dying. I hope not. I hope the new owners find a sustainable business model soon. And ways to innovate.
I witnessed a motorbike crash this morning while cycling to work.
I was cycling up Elisabethenstrasse when I heard a loud crash.
A motorbiker had crashed on the other side of the street. At a place where the tram tracks and street don’t leave much space for cyclists and motorbikes.
At exactly the same spot which I’ve previously identified as being dangerous.
Not so long ago, the pavement at the tram stop was increased in height so that now the tram doors open at pavement level.
This means the curb is much higher and steeper.
At the same time, the space between curb and tram track is narrower than before and after the tram stop.
Which means on rainy days, you can easily slip on the wet and slippery tram tracks.
I usually move to the middle of the tracks, away from the curb.
I think I will cycle a different route. Especially on rainy days.
Life is precious. Cycle safely.
As you can tell i am shocked.
Brian Dean’s recent study confirmed what many Digital Marketing folks know intuitively.
(…) Brian Dean recently found that 94% of all content generates zero backlinks. And just 1.3% of articles gobble up 75% of all social shares.Source: Brafton
It’s 2020 and we’ve have been pumping out content for many years.
Algorithms influence distribution.
How do you earn backlinks for your content?
As shown in the above article, the cost of content creation is increasing.
Distribution strategies matter.
I liked this tweet:
That blog from 2 days ago?— Ross Simmonds (@TheCoolestCool) January 7, 2020
Republish it on Medium
That video from 4 weeks ago?
Republish it natively on social
That research from 6 months ago?
Republish it as a PDF on LinkedIn
That podcast from a year ago?
Turn it into a video w. captions#DistributionOverEverything
Well, maybe not Medium… Their technical SEO is broken. I personally think WordPress is still a good option.
The tweet conveys the importance. You need to increase visibility. You must find ways to connect.
Consider distribution strategies early, ideally when you are planning and creating the content:
Some snapshots and memories in this Flickr album.
A snapshot from my archives on Flickr.
Saw this chalk message on the pavement this week near Basel SBB train station. Where is your life going?
I went photo-walking with the Basel Photography Meetup on Saturday. The theme was #Openings.
On my way into town, I saw this yellow monster. Nothing open about it. And very noisy.
I like this snapshot of openings within a gate:
This snapshot of some openings in this construction site scaffolding fits my likeable criteria equally well:
An enjoyable photo-walk thru Basel.
Yesterday, I set my alarm to 6 am and jumped on the 7:33 train to Zürich-Oerlikon. On a Saturday. To attend a barcamp on media.
If you are unfamiliar with the concept of barcamps, a barcamp is a conference that organizes the talks by itself, on the day, Someone provides some rooms and infrastructure such as wifi and screens. And they send out invites via Twitter and other social media channels.
And that’s how i found my way to #medienbc, the event’s hashtag.
In yesterday’s case, the Medien-Barcamp organizers had access to the rooms of SRF, the Swiss public radio and TV station, in Zürich.
It’s not my first barcamp. I’ve attended many and even presented topics at some. Yesterday I was in listening mode.
Here’s a brief recap of the talks that I attended:
First, I attended a talk by Markus on Voice User Interfaces. He provided an excellent intro to the rise of voice. He says many new jobs are being created in this space. And I made a mental note to look up SSML.
Fabian and David invited us to discuss how to get more “old” people engaged on social media. The discussion covered a lot of ground:
Next, I listened to Vincenzo talk about the challenges and learnings of setting up an email newsletter for a small regional newspaper. A very honest and useful talk. His newspaper uses a tool called Revue, by a Dutch startup, cos it’s even simpler than Mailchimp.
I peeked into the session on no-budget video production. I would like to learn more about this.
I listened to a talk on analytics. Not new for me, but I was curious to see SimilarWeb. It looks a lot like SEMRush.
We looked at the stats for Nau.ch that had just announced it is now making a profit. The stats showed Nau.ch is investing in organic search. Markus recommended that journalists do keyword research for their articles. I would think that is obvious by now.
In the last session of the day, I got valuable advice on how to prepare to speak in front of audience or take part in an interview. In my own words:
Thank you to the organisers and participants for an enjoyable and fulfilling event. Good food, awesome location, great speakers. I like barcamp sessions cos we can leave out the sales speak and dig deeper. I feel excited and encouraged.
I noticed that searching for the phrase “the boring flower snapshot” still leads to some of my flower snaps on Google and Duck Duck Go.
Added some new snaps to my collection. So boring.
I think this is a great example how using links and relevant anchor texts consistently can help you rank for a specific phrase.
There are so many beautiful poppies this year. I captured some impressions on Flickr. It must be the additional rain that causes poppies to bloom. The field next to Fondation Beyeler is red with flowers.
I went for a long slow run today. Along the Wiese river. Up to Bettingen. Via my favourite sawdust track (aka Finnenbahn) at Ausserberg. And, ending my run at the Kneipp facility in Riehen.
Feeling positive and blessed.
Took this snap of a stack of newspapers some time ago. I like the pattern.
I took this snapshot last week. A postcard view of the Münster in Basel.
This morning the traffic lights jumped from yellow to red just as I was approaching a pedestrian crossing. I stopped. A man and a small boy were standing on the sidewalk, waiting. The man turns to me and comments angrily or sarcastically:
Zu müde zum velofahren? (= too tired to cycle?)
I responded that I have a red light.
Somewhat weird comment. And he sounded angry.
Perhaps I didn’t fit in with his view of “rowdy” cyclists that ignore traffic lights.
Smug Mug acquired Flickr in April 2018. The question every long-term Flickr user is asking:
Should I renew my subscription?
I’ve been on Flickr for a very long time. And seen many ups and downs. Probably more downs. And it’s 2019 and I still use Flickr.
I have some time until my subscription expires. I have a local copy of all of my photos and I’ve started to pull a backup of my Flickr account.
The question is: Should I stay or should I go? And if I go, where should I go? And does it matter?
It’s the 6th of January. And… I already went for a run three times this week. I hope to continue my running streak throughout the winter months.
The plan is to carve out 30 minutes per day.
And perhaps I’ll write about it here. Because writing helps.
Roasted Arabica coffee from Malawi tastes great. Here’s my attempt to point to Malawi coffee brands.
I’d love to see more single-origin coffee on European shop shelves.
I’m a fan and miss the taste of roasted Malawi coffee beans.
Buying Malawian coffee by Malawian brands supports hardworking farmers and their communities.
I’m not connected to any of the coffee farms that I’ve listed here. I didn’t receive any money or samples. I’m simply a fan.
On Hugo: I’ve worked my way thru this Udemy course, which explains the principles: https://www.udemy.com/build-static-sites-in-seconds-with-hugo/
It’s fun; an alternative to server roundtrips; lots of cool themes to get you started: https://github.com/CodeFreezr/hugo-theme-awards-2018
Beautiful sunny October in Basel
Three snapshots to keep.