Taking snaps of flowers

It is spring in Basel. Lots of flowers to capture for my project “The boring flower snapshot“.

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Please help #Malawi

Southern Malawi was hit by Cyclone Freddy. My home city, Blantyre, was hit badly. Many parts of the city experienced flash floods and mud slides. Soche, Manja, Ndirande, Chilomoni, Machinjiri. Other parts of southern Malawi are suffering. Mulanje, Thuchila, Phalombe, the lower Shire, Zomba. The equivalent of 6 months of rain fell within a few… Continue reading Please help #Malawi

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Less is more: Creating display ads in different sizes

The challenge:For 6Sense display and Google Display networks, I encounter ad sizes which are incredibly small (for mobile use). Display ad sizes vary immensely. There are very wide banners. Skinny and tall skyscraper ads. Squares. Oblongs. For use on desktop and mobile. At work, I pick a mix of sizes for desktop and mobile. Unfortunately,… Continue reading Less is more: Creating display ads in different sizes

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Writing is a superpower

Find ways to improve your writing skills. English Composition class is every day. Writing is a superpower: SEO = WritingEmails = WritingTwitter = WritingFundraising = WritingLanding Pages = Writing Write every day. Consistency is key. — MATT GRAY (@matt_gray_) July 24, 2022

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The CMS of the day

WordPress dominates the CMS market. A statistic floated by this week, citing over 60% market share. WordPress continues to dominate the content management systems (CMS) market and is currently used by 64.2% of websites that have a CMS, according to data from W3Techs. https://t.co/wBWoIbgQKi#WordPress #cms #websitedevelopment #seo #digitalmarketing pic.twitter.com/lyTpxRfo40 — SearchEngineJournal® (@sejournal) July 15, 2022… Continue reading The CMS of the day

Memory Corrosion

Besides demand generation, being invested in brand activities to be “top of mind” when clients move into the buying phase is super important. Here’s a recent piece that I bookmarked on LinkedIn. “95% of B2B buyers are not in-market for your products right now.” This LinkedIn Marketing article describes a concept called memory corrosion. “When… Continue reading Memory Corrosion

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Chiperoni weather

When temperatures drop in Blantyre, tweets show up in my timeline. Kuzizira. Rainy drizzle weather. It’s chiperoni time in June and July. I am far away from Blantyre in sunny and warm Basel. Enjoying a very warm and sunny European summer. Trying to get into the habit of writing on my own blog instead of… Continue reading Chiperoni weather

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Coffee from Chipunga, near Mzuzu

I finished drinking my souvenir of Malawi coffee last week. I like the strong, rich flavour of Malawi coffee. It’s strong, it’s chocolatey, it’s earthy. Each time I wonder how I could help to promote Malawi coffee and its unique taste in Europe. Rather than importing green beans, could we import roasted beans? Rather than… Continue reading Coffee from Chipunga, near Mzuzu

Georgia O’Keeffe

I went to see the current Beyeler show on Georgia O’Keeffe.

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Italian films

I watched and re-watched several Italian or Swiss-Italian films recently Vecchi Pazzi Pane e Tulipani Agata e la Tempesta

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Why do I use LinkedIn – and other questions

I’ve been asked to talk about LinkedIn. This isn’t the first time. Most of the talks, I’ve given were about how to use LinkedIn “technically”. Given that LinkedIn has been available for over 15 years and there are many excellent online courses and webinars on how to use LinkedIn features, I suggested a session on… Continue reading Why do I use LinkedIn – and other questions

Anecdote to remember

I was waiting at a red traffic light on my bicycle. I was the only bicycle waiting. No cars. And the red light phase was quite long. After some time, another cyclist stopped next to me and immediately the traffic robot switched to green. I joked out loud: “You saved my day. Without you I… Continue reading Anecdote to remember

Jog log

Dear blog, I am happy to report that I went running on 5 out of 7 days this past week. The plan is to replace my daily outdoor swim with a slow jog. Today I did the 2 hills tour. Starting at Bettingerstrasse, running along the Wiese river, via Sonnenhalde and Wenkenpark. More than 6… Continue reading Jog log

Favourite podcasts

The Hidden Brain by NPR:https://www.npr.org/podcasts/510308/hidden-brain?t=1594925472583 I listened to this one all about debt:https://www.npr.org/2020/06/15/877401074/buy-borrow-steal-how-debt-became-the-sugar-rush-solution-to-our-economic-woes This episode all about scarcity was particularly impressive: https://www.npr.org/2019/08/05/748207152/you-2-0-tunnel-vision Ted Radio Hour by NPR:https://www.npr.org/podcasts/510298/ted-radio-hour About loneliness: https://www.npr.org/2020/07/01/886292087/listen-again-meditations-on-loneliness How I built this by NPR:https://www.npr.org/podcasts/510313/how-i-built-this How Ben and Jerry Ice Cream was founded: https://www.npr.org/2020/03/20/818918341/ben-jerrys-ben-cohen-and-jerry-greenfield The Story behind Recaptcha: https://www.npr.org/2020/05/22/860884062/recaptcha-and-duolingo-luis-von-ahn ARD Radio Tatort (crime fiction… Continue reading Favourite podcasts