General

Why do I use LinkedIn – and other questions

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I’ve been asked to talk about LinkedIn. This isn’t the first time. Most of the talks, I’ve given were about how to use LinkedIn “technically”. Given that LinkedIn has been available for over 15 years and there are many excellent online courses and webinars on how to use LinkedIn features, I suggested a session on […]

marketing

Gaming the System

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Recommended read via Mlle A.‘s Delicious bookmarks: How we killed social media And probably a reason why many companies that are latecomers to the social media circus will never understand, why everybody is was so excited. Instead of following the latest social media advertising trend, my advice is: Be yourself. Be your-crazy-self. If it means […]