Handheld shapshot taken along the river banks of the Rhein

Here is a handheld shapshot taken along the river banks of the Rhein during dusk yesterday evening:

Basel hat keinen See

When I moved to Basel many years ago, some of my conversations went like this:

Nchenga at Chiperoni.ch: I really like Basel. It’s got a lot of cultural events, museums, cinemas for a city of this size. It’s well-connected, has a great public transport system, just the right size, etc.

Swiss counterpart: Basel doesn’t have a lake.

I heard the same comment several times. Until it occurred to me.
Many Swiss cities are located near a lake. Zürich, Geneva, Lausanne, Luzern, Lugano, Locarno. A sizeable city needs a lake.

The future of blogging is … plogging

I found this Wired article discussing Facebook’s recent Notes update for long-form content and Medium.

Apparently, “plogging” stands for platform-based blogging.

Related link: What Andrew Sullivan’s exit says about the future of blogging

Riehen – Brombach – Schopfheim – Haagen – Riehen bicycle tour

I cycled to Schopfheim. An easy tour about 20 km one way. Going I went via Brombach. Coming back I cycled on the other side of the Wiese river via Lörrach-Haagen.

Riehen – Brombach – Steinen – Maulburg – Schopfheim – Haagen – Riehen

There’s one stretch between Steinen and Höllstein where the bicycle route follows the busy main road, B317. Loud and lots of fuel fumes and particulates.

I missed one turn-off between Maulburg and Schopfheim and cycled the path up to Wiechs instead.

Category: easy
Length: about 40 km

Some snapshots:


#rasenmäh #sheep grazing



frischer apfelsaft

You are not the user

Via the #confluencecon hashtag, I found some good background articles (thank you @ruthburr, @danlovejoy for tweeting).

Take the time to understand your user. It will decrease the risk of creating an an unfavorable experience and give you an opportunity to turn them into your greatest advocate.

A reminder of research tools that I can use to learn more about the people that will use a website or app is provided in this article.

Above all else, there is no excuse for designing based off assumptions—in the immortal words of Jakob Nielsen: “Leaving the user out is not an option.”

Some new marketing tools mentioned in this slide deck by @ipullrank and a call to understand marketing technology:

Some new tools mentioned in the slides above:







Recommended article: “The Guide To Strategic Writing”

I read this article on writing:
The Guide To Strategic Writing.

The main idea, as proposed in the article, is to research and find a proven idea. Then, write an article that improves on this idea.

Make sure the problem is real and your readers can relate to it

The article provides a good overview what content marketers will suggest and recommend in 2015.

The challenge that I see is trying to implement this in a small or medium sized business. You’ll need access to subject matter experts and time for research. Both are scarce.

Good times to be a writer.