Slides: SEO for small business websites

Here are my slides from my recent Women in Digital talk in Basel. I made them “resource-full” with lots of background links. The session was interactive from the start. Lots of questions throughout. Wow. I think the topic hit a nerve. Notes: SEO for small business websites How do you get found in an increasingly […]

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Don’t forget to optimize your PDFs for SEO

Here’s a useful reminder to make sure your PDFs contain useful SEO-relevant infos and links: 10 tips to make your PDFs SEO friendly In my experience this is where many B2B companies can improve. Often the PDFs don’t contain any useful titles or descriptions. Sometimes they show the draft infos. In many companies, PDFs aren’t […]

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Search intent

In SEO, you need to figure out the search intent. Best place to do this is to study the SERPs, auto-suggest, and related searches. How Google Gives Us insight into Searcher Intent Through the Results https://t.co/MWFBsimzG3 – Whiteboard Friday pic.twitter.com/cQYK4NpFsi — Moz (@Moz) November 10, 2017 Notes to keep in mind: Don’t target content without […]

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Snapshots of the day

I took part in yesterday’s Basel Photography Meetup. The topic was construction sites. Quite a challenge. And inspiring to see what other photographers see at the same location. My snaps: My fave of the day is really for my collection of bicycle content. Velo content for the win:

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WordPress maintenance

WordPress is very popular. Some stats say 25% of all websites are made with WordPress. Popularity comes at a price. Security is more important than ever. To refresh my knowledge, I am working my way thru this Udemy course on WordPress maintenance.

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Tweet to keep

Fished this from my Twitter timeline: .@CrossroadsBasel stop waiting for what you want and start working with what you have — Panchenga (@nchenga) May 21, 2017

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#uxcampch 2017 – Some notes

I attended last Saturday’s #uxcampch in Zürich. First talk was on designing screens for HbbTV. 10 Foot UI. Samuel Raymann talked about his project at SRG and designing for TV sets. I liked this project report about design challenges. Good talk by @samraymann on HbbTv design challenges — Panchenga (@nchenga) May 20, 2017 Next, I […]

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2 tweets to keep on integrating design in agile

I liked 2 Jeff Gotthelf tweets on design: Q: How do we integrate design into #agile ? A: Company must recognize that design is part of "how we work." w/o that,design de-prioritized — Jeff Gothelf (@jboogie) May 15, 2017 There are tactics that help visualize the design work, but if the org doesn't perceive the […]

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Background articles on image optimization

For future reference: Image optimization How to perform an image optimization audit Aside: I read this Canva article on web images. 12 Common Image Formatting Mistakes To Avoid On Your Website: https://t.co/zdqJUrxm0Z pic.twitter.com/QX4DzFtuvI — Canva (@canva) August 29, 2017

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Naturmärt in Riehen

I visited the Naturmärt in Riehen last Saturday. I bought some plants: Borretsch Mint Rosemary There were many different booths and activities. Three services that caught my eye were: Sharely Skillharbour ZeroWasteSwitzerland

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Scrum and Design

I found this Medium article discussing Scrum and its effect on the design process. https://t.co/Udl2R48nRW scrum interrupts flow — Panchenga (@nchenga) February 10, 2017

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Best chiperoni.ch snapshot of 2016?

Another year has passed. And it’s time to look at my photos and select a snapshot per month. My photo selection skills are influenced by memories, rather than the photo’s quality alone. The method: I quickly scan through my photos on a per month basis and select a photo based on number of views, personal […]

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Learning to use Hugo to build websites

I’m learning how to use Hugo to build websites. I signed up for a Udemy course by Dan Hersham. I followed the tip to use Homebrew. And 2 to 3 commands later I had generated a skeleton of a site. Hugo is well-documented and it looks like an exciting alternative to explore. It supports TOML, […]

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