Jog log 2019

It’s the 6th of January. And… I already went for a run three times this week. I hope to continue my running streak throughout the winter months. The plan is to carve out 30 minutes per day. And perhaps I’ll write about it here. Because writing helps.

Static site generators

On Hugo: I’ve worked my way thru this Udemy course, which explains the principles:  https://www.udemy.com/build-static-sites-in-seconds-with-hugo/  It’s fun; an alternative to server roundtrips; lots of cool themes to get you started: https://github.com/CodeFreezr/hugo-theme-awards-2018

Photo of the day

Beautiful sunny October in Basel Three snapshots to keep.

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Interview

I was interviewed by Ursula Thomas-Stein on SEO.

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The future of SEO

Much like how today I’d take 10 email subscribers to my newsletter over 1,000 Facebook “likes,” I think in the future, we’d all much rather have 10 Google searches for our brand name than 1,000 Google searches for phrases on which we’re trying to both rank and compete for a click against Google themselves. Sparktoro

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Watermelon days

Summer of 2018 will be remembered for its long, extended heatwave.

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Agile words that caught my attention

Five pillars of collaborative product ownership. As seen here on Linkedin.  Respect people. Embrace uncertainty. Small experiments. Continuous learning. No complacency. (Question everything.) I think this works for other work situations as well. BTW, I’m testing Gutenberg…

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Making cream cake

Watching my mom make cream cake. Click on the black area to start the video.

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Agile mindset

For my reading list: Via Linkedin I found Definition of ready and No role for designers in Scrum

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Slides: SEO for small business websites

Here are my slides from my recent Women in Digital talk in Basel. I made them “resource-full” with lots of background links. The session was interactive from the start. Lots of questions throughout. Wow. I think the topic hit a nerve. Notes: SEO for small business websites How do you get found in an increasingly… Continue reading Slides: SEO for small business websites

Photowalking into 2018

I started the year with a walk in and around Riehen, Bettingen and Chrischona. Some snapshots (unedited, pêle-mêle) can be viewed on my Flickr photostream:

Search intent

In SEO, you need to figure out the search intent. Best place to do this is to study the SERPs, auto-suggest, and related searches. How Google Gives Us insight into Searcher Intent Through the Results https://t.co/MWFBsimzG3 – Whiteboard Friday pic.twitter.com/cQYK4NpFsi — Moz (@Moz) November 10, 2017 Notes to keep in mind: Don’t target content without… Continue reading Search intent

SEO for B2B services and products: How to get started?

A couple of weeks ago, I was asked to provide some free consulting on how I would start SEO for a new B2B services or products company. Here are my notes: #Sandra’s advice on how to start There are different kinds of web visitors. Try to find groups and segments, and the info that they… Continue reading SEO for B2B services and products: How to get started?

Snapshots of the day

I took part in yesterday’s Basel Photography Meetup. The topic was construction sites. Quite a challenge. And inspiring to see what other photographers see at the same location. My snaps: My fave of the day is really for my collection of bicycle content. Velo content for the win:

End of September is anniversary time. When I remember packing my Mazda 323 and driving over the alps to Lugano. Moving from Germany to Switzerland.