The future of SEO

Much like how today I’d take 10 email subscribers to my newsletter over 1,000 Facebook “likes,” I think in the future, we’d all much rather have 10 Google searches for our brand name than 1,000 Google searches for phrases on which we’re trying to both rank and compete for a click against Google themselves. Sparktoro

Agile words that caught my attention

Five pillars of collaborative product ownership. As seen here on Linkedin.  Respect people. Embrace uncertainty. Small experiments. Continuous learning. No complacency. (Question everything.) I think this works for other work situations as well. BTW, I’m testing Gutenberg…

Search intent

In SEO, you need to figure out the search intent. Best place to do this is to study the SERPs, auto-suggest, and related searches. How Google Gives Us insight into Searcher Intent Through the Results https://t.co/MWFBsimzG3 – Whiteboard Friday pic.twitter.com/cQYK4NpFsi — Moz (@Moz) November 10, 2017 Notes to keep in mind: Don’t target content without …

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Snapshots of the day

I took part in yesterday’s Basel Photography Meetup. The topic was construction sites. Quite a challenge. And inspiring to see what other photographers see at the same location. My snaps: My fave of the day is really for my collection of bicycle content. Velo content for the win:

WordPress maintenance

WordPress is very popular. Some stats say 25% of all websites are made with WordPress. Popularity comes at a price. Security is more important than ever. To refresh my knowledge, I am working my way thru this Udemy course on WordPress maintenance.

Background articles on image optimization

For future reference: Image optimization How to perform an image optimization audit Aside: I read this Canva article on web images. 12 Common Image Formatting Mistakes To Avoid On Your Website: https://t.co/zdqJUrxm0Z pic.twitter.com/QX4DzFtuvI — Canva (@canva) August 29, 2017

Naturmärt in Riehen

I visited the Naturmärt in Riehen last Saturday. I bought some plants: Borretsch Mint Rosemary There were many different booths and activities. Three services that caught my eye were: Sharely Skillharbour ZeroWasteSwitzerland