Blog

  • Blogging in 2026

    Writing a blog entry in 2026? I stumbled across this list:

    1. Title: Include keyword + SERP research.
    2. Author Bio showing EEAT.
    3. Images: 5+ w/ metadata.
    4. Links: 5+ internal + external
    5. 1500+ words/blog post based on SERP.
    6. Table of Contents. Easily jump around!
    7. EEAT: Show off expertise in the content.
    8. CTAs: In content, sidebar, conclusion.
    9. Social share buttons.
    10. Top notch quality writing.
    11. URL: Short + includes keyword.
    12. Optimize for mobile experience.
    13. Proper spacing: Make it readable.
    14. Sidebar w/ links + clear Call to Action
    15. Font: readable + popular for blogs
    16. Color: Easy on the eyes – #333333
    17. Exit intent pop up to capture leads
    18. Proper use of headings (H1, H2, etc.)
    19. Video embed + infographics
    20. Quotes from SMEs on the topic

    Wow.

    Lots to consider.

    Writing to gain visibility is not easy.

  • Live in the moment

    I like this Linkedin post: “Wir sind alle palliativ.”

    A reminder to live today.

    To relish the moment.

    To watch the waves in the sun.

    To watch plants grow and flower.

    The Ancient Poetry version is:

    “Teach us to number our days, that we may gain a heart of wisdom.” Psalm 90:12

    die Wilde Malve
    Wild Mallow (Malva sylvestris) growing wild in 2026
  • Contre la luce

    I like this snap of a wheat field. Taken against the evening sun.

    end of may snaps
    Wheat field in the summer sun
  • Bicycle tour: Open House Basel Heartbrut

    I took part in a bicycle tour yesterday by Open House Basel. My snapshots can be viewed in this Flickr album. We cycled around Basel, viewing beton brut buildings.

    velo tour Heartbrut

    Route

    Buildings we looked at :

    • Brunnmatt-Schule
    • Markthalle
    • Antoniuskirche
    • Universitätsbibliothek
    • Schule für Gestaltung
    • Maurerhalle
    • Silo Erlenmatt

    I walked up the bell tower at Antoniuskirche.