Photowalk

I went photo-walking with the Basel Photography Meetup on Saturday. The theme was #Openings. On my way into town, I saw this yellow monster. Nothing open about it. And very noisy. I like this snapshot of openings within a gate: This snapshot of some openings in this construction site scaffolding fits my likeable criteria equally… Continue reading Photowalk

I attended Medien-Barcamp 2019 – my notes and comments – #medienbc

Yesterday, I set my alarm to 6 am and jumped on the 7:33 train to Zürich-Oerlikon. On a Saturday. To attend a barcamp on media. If you are unfamiliar with the concept of barcamps, a barcamp is a conference that organizes the talks by itself, on the day, Someone provides some rooms and infrastructure such… Continue reading I attended Medien-Barcamp 2019 – my notes and comments – #medienbc

Summer of 2019

There are so many beautiful poppies this year. I captured some impressions on Flickr. It must be the additional rain that causes poppies to bloom. The field next to Fondation Beyeler is red with flowers.

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Jog log 2019

It’s the 6th of January. And… I already went for a run three times this week. I hope to continue my running streak throughout the winter months. The plan is to carve out 30 minutes per day. And perhaps I’ll write about it here. Because writing helps.

Photo of the day

Beautiful sunny October in Basel Three snapshots to keep.

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Interview

I was interviewed by Ursula Thomas-Stein on SEO.

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The future of SEO

Much like how today I’d take 10 email subscribers to my newsletter over 1,000 Facebook “likes,” I think in the future, we’d all much rather have 10 Google searches for our brand name than 1,000 Google searches for phrases on which we’re trying to both rank and compete for a click against Google themselves. Sparktoro

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Watermelon days

Summer of 2018 will be remembered for its long, extended heatwave.

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Agile words that caught my attention

Five pillars of collaborative product ownership. As seen here on Linkedin.  Respect people. Embrace uncertainty. Small experiments. Continuous learning. No complacency. (Question everything.) I think this works for other work situations as well. BTW, I’m testing Gutenberg…

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Slides: SEO for small business websites

Here are my slides from my recent Women in Digital talk in Basel. I made them “resource-full” with lots of background links. The session was interactive from the start. Lots of questions throughout. Wow. I think the topic hit a nerve. Notes: SEO for small business websites How do you get found in an increasingly… Continue reading Slides: SEO for small business websites

SEO for B2B services and products: How to get started?

A couple of weeks ago, I was asked to provide some free consulting on how I would start SEO for a new B2B services or products company. Here are my notes: #Sandra’s advice on how to start There are different kinds of web visitors. Try to find groups and segments, and the info that they… Continue reading SEO for B2B services and products: How to get started?

End of September is anniversary time. When I remember packing my Mazda 323 and driving over the alps to Lugano. Moving from Germany to Switzerland.

Tweet to keep

Fished this from my Twitter timeline: .@CrossroadsBasel stop waiting for what you want and start working with what you have — Panchenga (@nchenga) May 21, 2017

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