Here’s a useful reminder to make sure your PDFs contain useful SEO-relevant infos and links:
In my experience this is where many B2B companies can improve. Often the PDFs don’t contain any useful titles or descriptions. Sometimes they show the draft infos. In many companies, PDFs aren’t reviewed by the SEO team. Very often managers don’t want to go back to the DTP team. Yet another change request.
Solution? Raise awareness from the start.
Is this a PDF that will be hosted online?
Do you want web visitors to find it?