Please help #Malawi

Southern Malawi was hit by Cyclone Freddy. My home city, Blantyre, was hit badly. Many parts of the city experienced flash floods and mud slides. Soche, Manja, Ndirande, Chilomoni, Machinjiri. Other parts of southern Malawi are suffering. Mulanje, Thuchila, Phalombe, the lower Shire, Zomba. The equivalent of 6 months of rain fell within a fewContinue reading “Please help #Malawi”

My robotic future

I chatted* Facebook support to get an issue at the day job fixed. The Facebook support person decides to call me. I answer the phone and don’t understand a single word. Another call. The same experience. Having spoken to a lot of support hotlines, I know the company wants my consent to record the call.Continue reading “My robotic future”

Less is more: Creating display ads in different sizes

The challenge:For 6Sense display and Google Display networks, I encounter ad sizes which are incredibly small (for mobile use). Display ad sizes vary immensely. There are very wide banners. Skinny and tall skyscraper ads. Squares. Oblongs. For use on desktop and mobile. At work, I pick a mix of sizes for desktop and mobile. Unfortunately,Continue reading “Less is more: Creating display ads in different sizes”

The CMS of the day

WordPress dominates the CMS market. A statistic floated by this week, citing over 60% market share. WordPress continues to dominate the content management systems (CMS) market and is currently used by 64.2% of websites that have a CMS, according to data from W3Techs. #cms #websitedevelopment #seo #digitalmarketing — SearchEngineJournal® (@sejournal) July 15, 2022Continue reading “The CMS of the day”

Memory Corrosion

Besides demand generation, being invested in brand activities to be “top of mind” when clients move into the buying phase is super important. Here’s a recent piece that I bookmarked on LinkedIn. “95% of B2B buyers are not in-market for your products right now.” This LinkedIn Marketing article describes a concept called memory corrosion. “WhenContinue reading “Memory Corrosion”

Coffee from Chipunga, near Mzuzu

I finished drinking my souvenir of Malawi coffee last week. I like the strong, rich flavour of Malawi coffee. It’s strong, it’s chocolatey, it’s earthy. Each time I wonder how I could help to promote Malawi coffee and its unique taste in Europe. Rather than importing green beans, could we import roasted beans? Rather thanContinue reading “Coffee from Chipunga, near Mzuzu”

Why do I use LinkedIn – and other questions

I’ve been asked to talk about LinkedIn. This isn’t the first time. Most of the talks, I’ve given were about how to use LinkedIn “technically”. Given that LinkedIn has been available for over 15 years and there are many excellent online courses and webinars on how to use LinkedIn features, I suggested a session onContinue reading “Why do I use LinkedIn – and other questions”

Favourite podcasts

The Hidden Brain by NPR: I listened to this one all about debt: This episode all about scarcity was particularly impressive: Ted Radio Hour by NPR: About loneliness: How I built this by NPR: How Ben and Jerry Ice Cream was founded: The Story behind Recaptcha: ARD Radio Tatort (crime fictionContinue reading “Favourite podcasts”

“The boring flower snapshot” returns

The boring flower snapshot is still going strong. I cycled past a field of flowers this week and stopped to take some snaps. The light was beautiful. Taken with my smartphone… As they say, the best camera is the one that is with you. View my album “The boring flower snapshot” on Flickr.