The Sunday before Christmas

The jog log: Slow but steep run to Bettingen (the long way) through slush, mud and melted snow. The temperature was around 5 to 8 degrees plus. Perfect running weather. The soles of my feet were burning for much of the way. Maybe the wrong pair of socks…? But I kept going and feel relaxed… Continue reading The Sunday before Christmas

Reading List

A regular reader of has suggested that I add a book list. Yesterday I stopped by at the uni library and browsed thru the marketing section. I picked up “How Customers Think” by Gerald Zaltmann. And some pages caught my eye. The 10’000 feet view. Ways to find original ideas and get out of… Continue reading Reading List

The next please

aargh* Here’s the next marketing book to read: Interview with Seth Godin about Meatball Sundae What a name for a book. *just finished reading “The new Rules of Marketing and PR”