Reading List

A regular reader of has suggested that I add a book list.

Yesterday I stopped by at the uni library and browsed thru the marketing section. I picked up “How Customers Think” by Gerald Zaltmann. And some pages caught my eye. The 10’000 feet view.

four challenges

Ways to find original ideas and get out of the customary, surface-oriented thinking about consumers:
for fleeing our worn cognitive hampers

He describes the Titanic Effect here:
the titanic effect

Another book I browsed thru is:
Marketing-Erfolg im Internet” by Martin Blatter-Constantin. It stood out of the crowd ‘cos it offers nifty black and white icons in the left column. And I liked the fact that it talks about personas from the beginning.

anna analog vs achim digit vs dane digital

Other books I brought along for reference purposes, include:

  • The New Rules of Marketing and PR by David Meerman Scott – a recommended read; I wrote a couple of blog posts here and here.
  • Marketing your Business, A Guide to Developing a Strategic Marketing Plan by Ronald A. Nykel – no opinion yet.

Last in today’s list is “The Marketing Mavens” by Noel Capon:
marketing maven

By nchenga

Nchenga-nchenga is my nickname. is my online playground, scrap book, and on-going collection of bookmarks and interesting quotes. Chiperoni is a Malawian term for cold, grey, rainy weather. I am a bridge blogger somewhere between Basel and Blantyre. The opinions and comments expressed here are my own personal opinions and do not represent my employer's view in anyway. So far, this blog is free of advertising or paid articles or similar.


  1. How did you like “The Marketing Mavens” and “How customers think”?

    #faintly remembers our book club project of 200-erm-7 and your pic of the “New Rules” in the grass….

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