A regular reader of Chiperoni.ch has suggested that I add a book list.
Yesterday I stopped by at the uni library and browsed thru the marketing section. I picked up “How Customers Think” by Gerald Zaltmann. And some pages caught my eye. The 10’000 feet view.
Ways to find original ideas and get out of the customary, surface-oriented thinking about consumers:
He describes the Titanic Effect here:
Another book I browsed thru is:
“Marketing-Erfolg im Internet” by Martin Blatter-Constantin. It stood out of the crowd ‘cos it offers nifty black and white icons in the left column. And I liked the fact that it talks about personas from the beginning.
Other books I brought along for reference purposes, include:
- The New Rules of Marketing and PR by David Meerman Scott – a recommended read; I wrote a couple of blog posts here and here.
- Marketing your Business, A Guide to Developing a Strategic Marketing Plan by Ronald A. Nykel – no opinion yet.
Last in today’s list is “The Marketing Mavens” by Noel Capon:
