Capital FM is uploading its daily morning show to the web:
The only early morning radio show in Malawi with a complete range of the latest news, views and interviews from across the country. You can now listen to daily recordings of Daybreak Malawi Online and keep abreast with what is going on in Malawi.
Author: nchenga
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Radio show on the web: Daybreak Malawi
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Content drives action
I started reading “The new rules of Marketing and PR” yesterday, and I like it. I’m at Chapter 3, and so far it’s a good summary of things I’ve discovered. Reinforcing experiences which I’ve been calling Low Budget Internet Marketing.
A couple of notes:
- Today’s search engine setup means you can reach buyers directly.
- One-way interruption advertising is over.
- Good content will help buyers decide. There’s people like you and me that do their own research and consider a decision over a period of time before buying.
- There’s a “long tail” effect for news announcements as well.
- The lines between PR and marketing are blurry.
Meerman’s right about the way consumers and buyers do their own research, ignoring the advertising to a large extent. And evaluating on their own. Take me as an example: I’m in the marketplace looking for an entry-level DSLR and I’m reading review sites, asking questions, watching the news and prices.
(Yes. My evaluation process is long. And I overdo it sometimes. But then I’ve been working in IT for the past 9-10 years. 6 months minimum.)
The Learning Effect of Blogging:
There’s one effect I’d like to highlight: by setting up my own blog, posting short tumble blog-like entries, and keeping track of a couple of marketing bloggers, the new rules aren’t that new to me. Blogging is a great way to learn. Instead of watching from the sidelines, my advice is to dive in.I’ll try to post a summary as I go along… Mlle. A. is reading the same book. Between the two of us, we’ll get some two-way discussion going. Feel free to join us.
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Twitter Clients
Drinking coffee and listening to Scoble’s video on Twitter.
For future reference ( or never 😉 cos I don’t feel like installing any of these now):
There’s a desktop client for Twitter called Spaz. Downside: you need to download 9 megs of Adobe AIR beforehand.Twitter.pbwiki.com lists a long list of Twitter apps.
Here’s a description how to set up TwitterVision as your Windows XP desktop.
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Login and password nightmare
Just a note to say that we need to find a better solution for this login and password nightmare called Web 2.0.
I can’t say how many times I’ve left a website without leaving a comment ‘cos I had to login to leave a comment…
And another Web 2.0 feature request: please offer some kind of Delete my account option.
Somewhat related:
One of the reasons I don’t like Facebook: Walls. And tonnes of dialog boxes asking me to confirm my choices. All the time.(update) there’s a post about Facebook’s walled gardens.
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Ipernity Q and A
Via Flickr mail I asked somebody who seems to be on the Ipernity payroll:
Thanks for leaving a comment in my photostream.
I was wondering if you could answer my question regarding Ipernity’s funding.Who are the investors?
Is it independent? Is it funded by venture capital? Or does it belong to another company?See my blog post: The most interesting pictures
Here’s the answer I received via Flickr mail:
ipernity is french company totally independent and self-funded.
Well. I still think it looks a bit like Sixapart’s Vox.
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The Rise and Fall of Blogging, Twitter and Facebook
Thinking of starting a blog?
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Exploring economies
I found this site via Development Gateway. It compares economies and offers rankings to quantify how easy it is to set up or shut down a business:
Doing Business in Malawi -
Adding the SEO Title Tag plugin
Here are my short notes on new WordPress plugins I’m trying out at Chiperoni.ch:
SEO Title Tag
I read about this in a WordCamp 2007 report last weekend. The corresponding plugin web page is here.
If you’re using K2, open
header.phpand replace everything within thetitletag with this:
< ?php if (function_exists('seo_title_tag')) { seo_title_tag(); } else { wp_title(''); ?> < ?php if ( !(is_404()) && (is_single()) or (is_page()) or (is_archive()) ) { ?> at < ?php } ?> < ?php bloginfo('name'); } ?>
e voilà :

Bad behavior
According to the website:
Bad Behavior complements other link spam solutions by acting as a gatekeeper, preventing spammers from ever delivering their junk, and in many cases, from ever reading your site in the first place. This keeps your site’s load down, makes your site logs cleaner, and can help prevent denial of service conditions caused by spammers.
And yes, my logs are cleaner. Less spam is slipping thru into the comment moderation queue.

Stats plugin
I’ve been using Counterize II for a couple of months and can recommend it.
If you’re in a hosted setup like WordPress.com, you could use a service like Sitemeter, Statcounter, or Google Analytics.
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MacBook salad
I’ve decided to move to Mac… and I’ve been asking other Mac users for tips regarding software. And the list is long.
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Authentic content
I’ve been reading thru various WordCamp 2007 posts. And I’ve found quite a number of useful tips. This evening I quickly skipped thru Lorelle’s slides:
with lots of very useful advice how to build content.
Just a couple of thoughts to carry on the conversation:
I agree that you should spend extra time to write better posts. But don’t be shy to hit the Publish button at an early stage either. Participate.
Experiment, learn, and evolve.
It’s kind of an ongoing process.
I tend to post a high percentage of very short blog entries: tumblr-like. Just an introductory text and a link. Or a block-quote. Or a photo. Or a video. Fragments of captured attention. Yet I’ve found that in time seemingly stranded-looking posts fall into place in a larger context. Cos I can embed them in a larger text.
I think the main point is to be authentic. But don’t publish every single personal detail.
If you are blogging for yourself, it’s perfectly acceptable to go ahead and write the 1 860 001st entry on how to install WordPress, especially if it helps to learn. You won’t get any traffic. But if you’re a little bit like me, writing about a topic will help to understand and reflect. And you’ve got notes and links you can refer to later. BTW, other how-tos on other issues will get you lots of hits.
That said I’ve got a couple of trivial CSS and JavaScript and WordPress posts lined up…. 😉
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The African Cookbook Project
just read about the African Cookbook Project.
You can submit your favourite African recipe at:
questions (at) betumi.com.Off the top of my head and based on the recipes I’ve published here at Chiperoni.ch, I would say banana bread.
I’m sending an email to Blantyre to ask my mom…
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Pragmatic Marketing Blogs
for future reference:
List of marketing blogs at Pragmatic Marketing -
Design for the Other 90%
Interesting link via Mlle. A. :
Design for the Other 90% -
Mozilla Thunderbird plugins
I installed Sunbird and Sugarbird (aka Asertiva Extension for Sugar CRM) for Thunderbird. Even though I’ll probably need to go thru the process again in a couple of weeks.
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Postcard from Basel
Print it out and send it home:
I took a couple of spontaneous snapshots in St.Alban. Mostly stuff I see when I go running along the riverbanks. Like this graffiti. Or this analog sms.
BTW, you can see my recent Flickr pics on black.
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DSLR fun
Listening in to several videos on DSLRs and lenses…
Nikkor DX lens tour:
Nikon D80:
Canon EOS 400D:
buon weekend,
nchenga -
Tweet
Freaky-flash.de is an old favorite site of mine, which I found about 5 or 6 years ago. Nice to see that some things last.
Here’s a fave.
Turn up the volume and move the mouse over the birds.
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sakku.worker
Via this Flickr comment I heard that there’s a Sakku competition for bloggers…
I already blogged about Sakku bags some time ago. And I would love to win a bag. As a knowledge worker and digital nomad, I believe I’m the right candidate 🙂
I’ll write a review.
Take photos.
And test the solar cells where ever I go.
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Who participates?
Stumbled across this Businessweek chart on what people are doing online:

via Lift Lab.
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Corporate Blogging Experience
useful:
What others are saying about corporate bloggingI like this:
Actions always prove louder than words. Lead by example. Give people something to aspire to but don’t make it so daunting that they will be easily discouraged.
This holds true for a lot of other things as well, not just blogging…
Apparently the number of blogs is peaking and the hype is starting to move on. Meno male. I’ve always had hype antibodies. On the other hand, I’m not a sceptical late adopter either…
Blogging isn’t easy. It’s time-consuming. And results will not be immediate. But it’s a good way for small and medium-sized companies to bypass the media gatekeepers and spread their message faster. The publishing world has changed / is changing.
Another useful article I found (while writing and editing this post) is Quick Tips on Corporate Blogging:
- Designate an editor.
- Don’t be too precious about it, but do have a purpose.
- Content is king.
- Develop a content engine.
- Have an editorial policy.
- Experiment, learn, and evolve.
- Make it a core part of your marketing strategy.
- Be patient and watch your audience grow.
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Malawi GNU/Linux T-Shirt
cool:
Anthu Ozindikira amagwirisa ntchito GNU/Linux Software -
Twittering Retro Style
I’d just like to check in and report that the Neighborhood Information System (NIS) is working great here…
This morning I had a small note pegged to my bike’s brake wires, asking me if my neighbor could borrow my 2nd bicycle for a visiting family member. No need for Twitter, Jaiku, Facebook et al….
Total electricity consumption: 0 kW
Internet connection cost: 0 CHF
Depreciation of computer equipment: 0 CHF😉
Have a good weekend!





