It’s the Small Gestures

In a world full of advertising and sales pitches, it’s the little things that count.

Like a handwritten note on the bottom of the fitness center’s invoice:
Bisch fleissig

The owner of the fitness center is a tough business woman. No discount. No rebate. No nothing. But she does build relationships. Which is the right approach.

I mentioned in my previous blog post that building communities is hard work. And I mentioned the Flickr example. While googling for the quote, I stumbled across the fact that George Oates was fired at Flickr in December 08.

While I don’t want to delve into something I know nothing about, I just can’t help feeling that this is a bad marketing move. And maybe Flickr is indeed being pruned for sale.

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