Author: nchenga

2 resource links – for future reference

Periodic table

from a survey:

keyword is the exact-match root domain
keyword present in the title element/tag
uniqueness of the content on the page
uniqueness of content across the whole site
search volume for the brand/domain
authority of users tweeting links to a page
quantity of unique domains linking to the domain
CTR from Google to the page for the keyword
quantity of unique linking domains that contain a link employing keyword as the exact anchor text

I want to write a blog post on SEO. My primary motivation is to learn what the changes are and I learn best by writing my own notes.

Here we go. Some notes on SEO off the top of my head and unsorted:

Panda

Following the Panda release and other algrithmic changes by Google, the net is full of speculation – even to the extent that email newsletters may influence results – a fact that was refuted by Matt Cutts. (Shame on me – I retweeted the link before reading the comments. Note to myself: Read before you retweet. But somehow I fell for the arguments cos it sounds realistic.)

Google offers the following advice on developing high-quality content.

But…

• What about product pages which need to be short and snappy for today’s busy business managers? Quite a challenge to make these original! Cos often folks are looking for reassurance rather than novel content.
• Is a company blog a requirement? Long original articles pointing to short product pages?

After reading the comments I compared search results between Bing and Google. I guess it depends on the search terms but i don’t see Bing results being better than Google just yet.

SEO tools

I’ve got a list of Drupal SEO tools via Volacci and Netnode which I’ll post sometime soon.

And … Here on my WordPress blog I use Yoast’s SEO tool.

But to be honest I enjoy blogging and hiding in full public view. Chiperoni.ch is my knowledge base and my memory lane and my notepad and my diary.

Social SEO

Besides SEO, social media references are gaining importance. And definitely influence my click.

If somebody in my Twitter network recommends a link, it gets my attention. If over 400 people “like” Handmade 2.0’s article on Facebook, I am going to pay more attention.

Referring links

Backlinks from high ranking websites remain important.

I stumbled across this SeoMOZ presentation discussing the full bandwidth of inbound marketing:

Khonde is the Malawi word for verandah

This looks interesting

Source: Infamy

A Joomla 1.5 1.0 website that I take care of was hacked with an eval (gzinflate(base64_decode(

By chance I had read this article on why you shouldn’t google for free WordPress themes – with a list of sites that help with decrypting.

Scary.

The blogger behind Handmade2.0 has written an article about setting up a business and the various things you need to take care of (business licenses, taxes, copyright and license infringements, etc) for Feed-Magazin.

Well done!

a fave from my collection of snapshots:

A comment on the outside of a construction fence at the Novartis campus in Basel

We’ll quit tomorrow

Where were you on 9/11? On a day like this, I can’t help but remembering where I was 9 years and 7 months ago.

I was in Lugano at work. All news web sites were down. I went in search of a TV together with my colleague Y. The TV in the pub downstairs wasn’t set to receive news. Later we found that the R and D engineers had hooked up a PC with a TV card to a projector. And many of us watched the news until late in the afternoon.

Following my timeline in Twitter this morning was great. The people I follow form a great world news channel.

Beautiful sunny Sunday.

Today’s activities:
I went to church, the fitness center, and sat in the park and drank a latte macchiato in the beautiful spring sun.

And I took some snapshots.

20th March was my grandmother’s birthday. I always wanted to write her story: the little that I know from my mother and what my imagination has filled in. Maybe one day I will.

I really like the current series of preachings at Crossroads church. We are studying Deuteronomy. If you are curious, there is a audio podcast on the church website. I can recommend last week’s and today’s.

Attached to the news and Twitter:
I guess you are doing the same as I am: checking the status at Fukushima nuclear power plant. And the news from Libya. Egypt. Tunisia. Bahrain. I am reminded of Billy Joel’s song “We didn’t start the fire”.

One recurring buzzword that has entered the business world is “crowdsourcing” – it is used as a silver bullet in all sorts of contexts. Here are some notes and thoughts:

Wikipedia has a good definition and describes how the term emerged.

Famous examples are:

Facebook’s use of the community to translate its interface.

or Twitter

and Google that use the power of the community to translate their web apps. For example the Chichewa interface was translated by Malawian and Zambian volunteers:

See Clement Nyirenda’s blog entry calling for volunteers and his subsequent post celebrating the launch.

Another very famous crowdsourcing platform is Amazon’s Mechanical Turk, which provides some remuneration for so-called human intelligence tasks.

Reasons why a crowdsourced project may fail:

• lack of monetary motivation,
• too few participants,
• lower quality of work,
• lack of personal interest in the project,
• global language barriers,
• or difficulty managing a large-scale, crowdsourced project.

Prerequisites are:

• a big enough crowd – which many SMEs don’t have access to,
• sufficient motivation,
• and some kind of indication how much work is required.

What about B2B projects? How can B2B companies use crowdsourcing?
Tartan Marketing (not Scottish despite the branding) describes 2 scenarios:

• internal – using the internal workforce to find new ideas via wikis and blogs and other collaboration software. The underlying assumption is that “the good ideas will “float to the top” and can make the planning and decision-making process much more efficient”.
• external – where a company involves its customer base to improve and develop services and products; the long-term benefit being loyalty and goodwill for the company.

Here is a further list of less well-known crowdsourcing platforms.

Just started a Twitter storm with the extraordinary mllea following my tweet yesterday evening to investigate all PhDs with the same scrutiny and dedication that Mr. zu Guttenberg has been subjected to:

I don’t support zu Guttenberg and I think what he did is simply wrong. But there is another aspect in this story that is being wholly ignored: the role of the German uni system and the blatant incompetence of many, many professors and researchers to communicate “wissenschaftliches Arbeiten”.

My MBA law professor said:
“A pancake can never be so thin, that it doesn´t have 2 sides to it”

So before you condemn, please consider the other side. An underfunded, outdated university setup with many faculty members that have little to no didactic training/skills and low motivation.

Coming from Malawi where education and the teaching profession is highly regarded, I was shocked.

And compared to my recent MBA experience at a US state university, there is a world of difference.

Coincidently another friend commented on my tweet saying: if you check them, the Bundestag will be empty.

In the end I managed to get thru my German university because there are dedicated, thoughtful professors that care. And I would always hire somebody with a Magister in Humanities from a German university because I know they are self-starters with excellent research skills that don’t give up easily. It is a good learning experience.