Scoble says: But PR departments keep the developers away from the press because the PR departments know that developers: 1. Are likely to tell the unvarnished truth. 2. Aren’t skilled in explaining/demoing what their product does. 3. Might be boring or unprofessional on camera.
Category: marketing
Do-it-yourself PR
I’ve got to link to this: How to Change the World: DIY PR See also this older entry on visibility for small companies.
Google Street Views
With all of the FOG posts regarding Google Maps street views, I decided to have a closer look. It’s a cool tool. I like it very much and can easily imagine using a Wifi-enabled smart phone and this to navigate thru cities unknown. e.g. Whole Foods on 4th near Moscone – an essential alternative to… Continue reading Google Street Views
These hills will chew you up
There’s a huge Reebok ad campaign all over SF. The campaign website offers a nice mashup app for runners. I did the hotel loop (Union Square, Embacadero, Fisherman’s Wharf) but returned via Taylor and Nob Hill (very steep) … cos i didn’t see this website before. The other routes look more exciting. A reason to… Continue reading These hills will chew you up
Fact Sheets on Communications Evaluation
for future reference: Communications Evaluation
linking back to 2003
I attended a BoF session on marketing for software companies this evening at the conf I’m currently attending. And my head is still whizzing around with ideas and links. I remembered a blog entry on the importance of being a thought leader if you’re small. The link was sent to me by Mlle. A. on… Continue reading linking back to 2003
random text snippet
Everyone is a marketer, even people and organizations that don’t market. They’re just marketers who are doing it poorly.
on writing white papers
For future reference: How to write white papers.
business blogging
for future reference: CIO on business blogging via Anil Dash
Writing Copy
Couple of writing tips I found at MarketingProfs.com: Begin with a story Use short words Write shorter sentences Remove clichés Use bridges or connectors Use concrete examples rather than concepts Pay attention to your verbs
MarComm Writing Tactics
Can technical writers be good marketing writers – and vice versa? The above presentation notes are old (from 2002 i.e. definitely Web 1.0), but the question is interesting… what’s your opinion on this? (update: unfortunately the site seems to be down. Note to myself: write a short summary of the main points for future reference.)
PR for tech and software
i stumbled across this article describing how PR for tech. and software companies is changing. The new rules of press releases: Don’t just send press releases when “big news” is happening; find good reasons to send them all the time. Instead of just targeting a handful of journalists, create press releases that appeal directly to… Continue reading PR for tech and software
On Marketing your Blog…
think “book” not “diary”
The Eventual Death of Software Developer Magazines
Software development magazines are losing ground compared to blogs, wikis… See Eric Sink’s post: For a while it was fashionable to predict that the Web would eliminate publishing, or at least that it would eliminate magazine publishing. Ten years later, most of these pubs are still around. But there is obviously some truth here. Today’s… Continue reading The Eventual Death of Software Developer Magazines