Writing Copy

Couple of writing tips I found at MarketingProfs.com:

  1. Begin with a story
  2. Use short words
  3. Write shorter sentences
  4. Remove clichés
  5. Use bridges or connectors
  6. Use concrete examples rather than concepts
  7. Pay attention to your verbs

By nchenga

Nchenga-nchenga is my nickname. Chiperoni.ch is my online playground, scrap book, and on-going collection of bookmarks and interesting quotes. Chiperoni is a Malawian term for cold, grey, rainy weather. I am a bridge blogger somewhere between Basel and Blantyre. The opinions and comments expressed here are my own personal opinions and do not represent my employer's view in anyway. So far, this blog is free of advertising or paid articles or similar.

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