PR for tech and software

i stumbled across this article describing how PR for tech. and software companies is changing.

The new rules of press releases:

  • Don’t just send press releases when “big news” is happening; find good reasons to send them all the time.
  • Instead of just targeting a handful of journalists, create press releases that appeal directly to your buyers.
  • Write releases replete with keyword-rich copy.
  • Create links in releases to deliver potential customers to landing pages on your website.
  • Optimize press release delivery for searching and browsing.
  • Drive people into the sales process with press releases.

By nchenga

Nchenga-nchenga is my nickname. is my online playground, scrap book, and on-going collection of bookmarks and interesting quotes. Chiperoni is a Malawian term for cold, grey, rainy weather. I am a bridge blogger somewhere between Basel and Blantyre. The opinions and comments expressed here are my own personal opinions and do not represent my employer's view in anyway. So far, this blog is free of advertising or paid articles or similar.

1 comment

  1. #1 is no novelty; it’s called ‘value-added public relations’ and has been preached since years.

    #2 is good; I’ve been wondering why companies/pr officers have not realized this earlier?

    #3 could be easily mistaken for bullshit-generator generated blurps
    But even a press release is easily oversaturated with keywords…so typically American. It blurrs the line between press release and sales newsletter. Sometimes, a press release is just that – a release for the press.

    #4 that’s a good one, because it looks less aggressive in a press release, but makes people click links (people like to click links).

    #5 if #4, then this should be a given…

    #6 if applicable. Otherwise, send a sales-oriented newsletter / presentation, and keep both media properly separated.


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