For future reference:
Blog
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Agile Marketing
Sub-consciously I’ve started following content streams on Agile Marketing. The topic seems to pop up everywhere I turn. Or maybe there are more people writing about this topic?
Even Copyblogger had a post on How to Create an Agile Content Marketing Strategy
IMHO it makes a lot of sense to apply agile management methods to Marketing. Content delivery is becoming more complex – there are smartphones, tablets, regular business monitors, large monitors. There are high expectations that a website will lead to an increase in conversions, while at the same time the sheer amount of data has increased exponentially. SEO requires high quality content. Every content page should be a good landing page. Etc.
I am interested in exploring this topic further, esp. from a B2B point of view.
Please feel free to send in your ideas and comments.
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Photo walk
I walked up Tüllinger Hügel and took some snapshots:
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Poetry
Here’s a link to ancient poetry ringing in my ears:
Blessed are the poor in spirit,
for theirs is the kingdom of heaven.
Blessed are those who mourn,
for they will be comforted.
Blessed are the meek,
for they will inherit the earth.
Blessed are those who hunger and thirst for righteousness,
for they will be filled.For your literary analysis.
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Bufferapp stats for tweets and posts
I am confused by the analytics view shown in Bufferapp. Consider the 2 tweets i posted this morning:
One has 0 (zero) clicks and one has close to 200. I am not questioning the 0. It’s a known fact Twitter engagement has gone down. Disappeared. But… I am fairly sure that nobody clicked on my other tweet either. The number shown must be the total number of clicks on this bit.ly link, right?
Is this useful for me?
Why show me the total number of clicks worldwide on this link? My educated guess is that Bufferapp (or any other Twitter stats tool for that matter) can only count clicks via the URL shortener service. I.e. close to 200 clicks where registered for http://bit.ly/P0Hjpe. Which is somewhat misleading. Or, in other words, it shows me which tweets are truly original vs entries which are just part of a larger echo chamber.
I guess, it can be said in this day and age, we really need to closely at how stats are derived.
For example, a tweet starting with @name will still generate up to 10 views on Flickr. While the tweet is public and can be viewed by others, I sincerely doubt that the views displayed on Flickr are *human* views.
“Traue keiner Statistik, die du nicht selbst gefälscht hast”
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Lightweight Linux distros
For future reference:
Revive Your Old PC: The 3 Best Linux Systems For Old Computers -
Success theater is boring
I recommended reading this article:
Success theater is boring. Directly related to the increasing lack of privacy. All the world’s a stage.
Social media featuritis is part of a never-ending cycle. Ironically the author mentions new tools (Snapchat, VidBurn and Facebook Poke) to replace the broadcast tools.
Keep calm.
Don’t join the rat race.
Use social media in good measure and in a personable way.
Create rather than consume.
Consider your true motive. Cost and benefit.
BTW, I’ve read some predictions about a blogging comeback in 2013. Experts predict that the author tag will get a higher Google rank.
Due to Google Panda and Penguin, everybody is talking about the need for high-quality content.
The reality is it will be extremely difficult for middle-of-the-road online writers to gain any kind of traffic. Compared to 2003 and 2004, the ocean of data has increased exponentially. Gone are the days where a private blog entry google-bombed its way into the top SERPs. I am not saying it isn’t possible. But it takes strategy, resources, commitment, personal drive, writing skills and some SEO expertise. And most of us with a day job, hobbies, and a long to-do list will no longer be part of the top Google rankings. At least with the current setup.
Here is an interesting slide deck on how social media will develop in 2013:
I wonder where “social everything” and “mobile everything” will take us.
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Directed by Ken Loach
I watched Angels’ Share yesterday. Very enjoyable. Funny.
Yesterday evening I was racking my brain trying to remember the other Ken Loach movie I’ve seen. Heh, I just remembered. Worth a blog post! The film was called Looking for Eric.
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Season’s greetings
My sister sent me this card. Happy holidays!
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Thankful
I am thankful for lots of big and little things.
Family
Friends
Health
Food
A job
Connectivity
The possibility to learn and study new things
Political and religious freedom
Fresh air
Enough water to take a shower when i want or wash my clothes
Electricity
Reliable public transport when i need it
Challenges and adventures
My bicycle
Safety
A place to stay and store stuff (aka home)
Ways to express myself
The power to keep going
To know i can be happy and at peace despite the circumstances
I am thankful that my mood is independent of the weather or the situation
Being bilingual
Education
Enough clothes to wear
Learning that wearing the right clothes makes cold weather more bearable
A digital camera to catch a moment
Clouds in the sky
Dreams
Birds
Music
Memories
Courage
Fearlessness
Deep,refreshing sleep
Flowers
Hiking
Economic stability
Dogs
Photos
Books
Museums
Libraries
Discussions
Cooking and baking
Not living in a warzone
Nutella and chocolate
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A snapshot for every month
Sipping coffee, planning tasks, listening to the radio.
Here’s a quick review of my year on Flickr:
My most productive month on Flickr in 2012 was… September. I managed to upload 171 photos in one month. Least productive was May 2012 with 52 uploads.
January 2012
February 2012
March 2012
April 2012
May 2012
June 2012
July 2012
August 2012
September 2012
October 2012
November 2012
December 2012
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Less connected than in 2007
On Globalisation
people consistently assume that the world is much more interconnected than it really is
Measurement: DHL Global Connectedness Index
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Upgraded to WordPress 3.5
Heh, i’ve upgraded to WordPress 3.5. All is well. WordPress is getting old. So far without any major hassles.
Unlike Twitter. I learnt this week that I can no longer follow new people cos i crossed the magic threshold of 2000 on my work account.
I read somewhere that 2013 will be the year of the blog. Heard that one before?
Some of us old-skool-folks are seeing quite a few déjà -vues. For example, the changes to the Instagram Terms of Service are no surprise. I remember the uproar when Facebook introduced similar TOS changes.
I like this article by Anil Dash: Rebuilding the web we lost.
Links i still need to read in more detail:
- An Updated Guide to Google Webmaster Tools
- Cloud convenience checkmates concern
- 10 Questions to Test Your Holistic SEO Prowess
I found this article intriguing:
“Growth hackers are a hybrid of marketer and coder” bit.ly/VMdE4F
— âœ___CollectThisTweet (@nchenga) December 18, 2012
Any comments or reading recommendations you’d like to share with me?
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Ten twenty seven
Sipping coffee. Reading tweets. Faving Flickr photos. And listening to “Klassik-Pop-et cetera” on dradio.de.
Some music references to remember:
Paul Gerhard “Ich steh an deiner Krippe hier”
Mahalia Jackson “Go tell it on the mountain”
Johann Sebastian Bach “Ich lasse dich nicht denn du segnest mich denn”
Some ancient poetry that crossed my internetz path:
You know the year is nearly over when the first posts on “future trends” appear. I thought this slide deck quite intriguing:
Heading out to take care of errands. And to take photos of bicycles. Yours truly, nchenga.
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Observations
On my home from work, I cycled home past 3 large groups of joggers. I saw another group further up and thought to myself: “OK, this will be a group of nordic walkers”. I was wrong. I passed another group of joggers.
Stalemate of the Spambots reminds me of this Lift 11 talk by Kevin Slavin.
(…) the bots have poisoned the stock-trading waters so much that even the bots themselves fear to go in
This Forbes article on doxxing and Reddit caught my attention. Lots of salient points about Internet culture.
Snippets like:
“anything that’s written by (including code) and run by humans is biased, often unintentionally”
or
“there is no such thing as an agnostic, neutral service”
“Social services are moving trains, organisms that we’ve created and infused with our own humanity.”
Wow. Maybe we should just pull the plug. This is larger and more powerful than any sci-fi. Amakhala scared.
On a lighter note, I started a Vespa photo set on Flickr:
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Chicken soup
I tried making chicken curry soup with sedano (= sellerie), chicken filet cut into small chunks, onions, ginger, garlic, curry powder and coconut milk. Tastes very good.
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eleven forty eight
Happy Saturday.
I am installing a Joomla 2.5 template. Finishing off my tax declaration. Listening to the radio. Currently on air: a feature on tea. Random fact: Germany consumes more tea per person than China or India cos there are many people so poor they can’t afford even tea. Africa exports the majority of its tea. Just discovered: dradio.de publishes a playlist of the music it plays.
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Somebody forgot to tell the bots
A couple of weeks ago i stumbled across this story:
Scary future.
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Scrum and Design
At the day job, I am part of a Scrum development project. Within this context, I was searching for practical experience / best practices on how to manage the web design part of a web application.
Before the project started, I asked some people for their advice and googled around. Just like the discussion at Stackoverflow on “How do you apply Scrum to the design part of web development?”, there seemed to be 2 streams of thought:
- Design screens as part of a sprint
- Design screens early on, ideally in the sprint before a function is developed
After a couple of sprints (still in the newbie category), I recommend following the advice given in option 2: Start as early as possible working on your web app design and UI vision. Things like what kind of grid, what basic layout do you want to follow, and what the header and footer, as well as the basic navigation should look like. Design some of the main screens. At the same time, expect that interaction and design changes will occur.
@persillie sent me this useful article. IMHO this is a very good quote on this topic:
Resist the temptation to create the entire design upfront. The design should evolve based on the feedback you receive, and the details are created incrementally as part of the canvas grooming work.
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Multi-headed Drupal
For future reference:
Some background links on setting up large Drupal sites:
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Unplanned photo tour
Walked thru parts of Riehen and Chrischona today. The weather was better than expected. Took lots of flower snapshots for the boring flower snapshot set. So boring they easily qualify.
I found this sign on my way back to my bicycle:
Made me smile.
I continued exploring Jekyll (see yesterday’s post). Bin gespannt.
Further snapshots:
sooo boring 
for the boring flower snapsot collection https://www.flickr.com/photos/chiperoni/albums/72157600272787982 -
Building websites with Jekyll, Github Pages
This post has made me very curious. They use a different stack:
Jekyll for page templates and static file generation
HTML, CSS, and JavaScript files
GitHub Pages static HTTP server
Supplemented with external APIs where necessaryI guess, you can convert WordPress to static HTML. I found this description.
Looking a little further, there’s this setup using Really Static.
Why static HTML? HTML is secure and faster.
Speed: Any web server, will serve html files a lot faster than PHP generated files.
Security: If you are serving just static files, there is no way to hack your site.Here’s a thread on the same at Quora
And using the WordPress static output plugin
Nice to know I could offer a flat static HTML version of this site.
I will have a longer look at Jekyll.
BTW, one year ago I tweeted about something similar:
“Your best option is zero lock-in. Static HTML and RSS.” http://j.mp/pa4Rko
— âœ___CollectThisTweet (@nchenga) July 13, 2011
Any experience? Opinions? Further resources to look at?
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Kamikaze wasp
While cycling this morning – on my way to church – a wasp flew directly into my face and stung me on my lower lip. Somehow I managed to remove the stinger. Luckily I am not allergic. I used my bottle of ice water to cool the sting.
Natural remedies:
- place a slice of onion on the sting
- make a paste of baking soda and water to reduce the itch
