Sub-consciously I’ve started following content streams on Agile Marketing. The topic seems to pop up everywhere I turn. Or maybe there are more people writing about this topic?
Even Copyblogger had a post on How to Create an Agile Content Marketing Strategy
IMHO it makes a lot of sense to apply agile management methods to Marketing. Content delivery is becoming more complex – there are smartphones, tablets, regular business monitors, large monitors. There are high expectations that a website will lead to an increase in conversions, while at the same time the sheer amount of data has increased exponentially. SEO requires high quality content. Every content page should be a good landing page. Etc.
I am interested in exploring this topic further, esp. from a B2B point of view.
Please feel free to send in your ideas and comments.