In SEO, you need to figure out the search intent. Best place to do this is to study the SERPs, auto-suggest, and related searches.
How Google Gives Us insight into Searcher Intent Through the Results https://t.co/MWFBsimzG3 – Whiteboard Friday pic.twitter.com/cQYK4NpFsi
— Moz (@Moz) November 10, 2017
Notes to keep in mind:
- Don’t target content without first understanding the searcher.
- Look at Google SERPs, search suggest, related searches to determine search intent.
- Look for gaps.
Leave a Reply