Category: writing

  • Keyword research in 2020: a brief answer

    Keyword research in 2020: a brief answer

    I received this question recently: If I create content for our company (articles for magazines, social media posts, etc), do I need to try to use KEYWORDS within the text as much as possible? And if yes, is there an online tool / website to check how well I did my job before I publish […]

  • Search intent

    In SEO, you need to figure out the search intent. Best place to do this is to study the SERPs, auto-suggest, and related searches. How Google Gives Us insight into Searcher Intent Through the Results https://t.co/MWFBsimzG3 – Whiteboard Friday pic.twitter.com/cQYK4NpFsi — Moz (@Moz) November 10, 2017 Notes to keep in mind: Don’t target content without […]

  • Recommended article: “The Guide To Strategic Writing”

    I read this article on writing: The Guide To Strategic Writing. The main idea, as proposed in the article, is to research and find a proven idea. Then, write an article that improves on this idea. Make sure the problem is real and your readers can relate to it The article provides a good overview […]

  • Card sorting

    For future reference. I just quickly wanted to post a useful background link on card sorting that I found today on Smashing Magazine. Improving Your Information Architecture With Card Sorting: A Beginner’s Guide

  • Content first

    Last Saturday I attended UX camp Switzerland. A very good event to learn about user experience, human-centered design, usability testing, MVP and prototyping tools. Talks I listened to: Stefanie Klekamp presented lots of background info on the Think Aloud usability testing method. Which I found useful. She explained the theories behind the method and also […]

  • Scott Adams on Goals vs. Systems http://bit.ly/1gfOojJ

    Recommended: Scott Adams Blog: Goals vs. Systems “Before long your body will be trained, like Pavlov’s dogs, to crave the psychological lift you get from being active every day.” Lots of food for thought in this article. I particularly like the notes on writing and using blogging as a system to find new opportunities. Also […]

  • Because writing helps

    Sometimes I wish I had developed Chiperoni.ch into a confessional blog. You know the kind where you write about your worries and sorrow and challenges. Why? Because writing helps. I noticed yesterday that writing helped me to sort through a difficult web navigational problem that I am encountering. It helps me to reflect. The benefits […]