Category: writing

Search intent

In SEO, you need to figure out the search intent. Best place to do this is to study the SERPs, auto-suggest, and related searches. How Google Gives Us insight into Searcher Intent Through the Results https://t.co/MWFBsimzG3 – Whiteboard Friday pic.twitter.com/cQYK4NpFsi — Moz (@Moz) November 10, 2017 Notes to keep in mind: Don’t target content without […]

Recommended article: “The Guide To Strategic Writing”

I read this article on writing: The Guide To Strategic Writing. The main idea, as proposed in the article, is to research and find a proven idea. Then, write an article that improves on this idea. Make sure the problem is real and your readers can relate to it The article provides a good overview […]

Content first

Last Saturday I attended UX camp Switzerland. A very good event to learn about user experience, human-centered design, usability testing, MVP and prototyping tools. Talks I listened to: Stefanie Klekamp presented lots of background info on the Think Aloud usability testing method. Which I found useful. She explained the theories behind the method and also […]

Scott Adams on Goals vs. Systems http://bit.ly/1gfOojJ

Recommended: Scott Adams Blog: Goals vs. Systems “Before long your body will be trained, like Pavlov’s dogs, to crave the psychological lift you get from being active every day.” Lots of food for thought in this article. I particularly like the notes on writing and using blogging as a system to find new opportunities. Also […]