lead the way

[Linguistic nit-picking on a Friday evening]

Stumbled across the word bakkie in this article:
To celebrate 35 years of the Toyota Hilux bakkie on the African market including Malawi, Toyota is also displaying the Toyota Hilux Legend35 double cab with chrome bull-bars and anti-roll bars.

In Malawi, the term pick-up is more commonly used to refer to lightweight trucks. Bakkie is very South African. I guess, the reporter just copied the press release / marketing collateral.

One thought on “lead the way

  1. Another thought … could a purposed use of “bakkie” imply a sense of superiority? To set it apart from the mainstream models. If, after all, that’s an important move on the African market?

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