lead the way

[Linguistic nit-picking on a Friday evening]

Stumbled across the word bakkie in this article:
To celebrate 35 years of the Toyota Hilux bakkie on the African market including Malawi, Toyota is also displaying the Toyota Hilux Legend35 double cab with chrome bull-bars and anti-roll bars.

In Malawi, the term pick-up is more commonly used to refer to lightweight trucks. Bakkie is very South African. I guess, the reporter just copied the press release / marketing collateral.

Author: nchenga

Nchenga-nchenga is my nickname. Chiperoni.ch is my online playground, scrap book, and on-going collection of bookmarks and interesting quotes. Chiperoni is a Malawian term for cold, grey, rainy weather. I am a bridge blogger somewhere between Basel and Blantyre. The opinions and comments expressed here are my own personal opinions and do not represent my employer's view in anyway. So far, this blog is free of advertising or paid articles or similar.

Comments

  1. Another thought … could a purposed use of “bakkie” imply a sense of superiority? To set it apart from the mainstream models. If, after all, that’s an important move on the African market?

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