Growth Mindset via Hiring for an Agile Team: Look for the Growth Mindset.
Interesting use of the term “servant leadership”. I know the term more from its use in Biblical / Christian contexts.
Blog
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Recent cultural activities
Went to see Luginsland at the Swiss Architecture Museum.
I liked this architecture show http://t.co/YZzFEmDkfh
— âœ___CollectThisTweet (@nchenga) November 16, 2013
And yesterday I saw Metamatic Reloaded.
http://t.co/CshrXKjVs0 i liked Jon Kessler's The Web and Ranjit Bhatnagar's Singing Room for a Shy Person
— âœ___CollectThisTweet (@nchenga) November 17, 2013
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Photos of cellphone repair places in Blantyre
In 2009 I took these snapshots of cellphone shops in Blantyre, Malawi:
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Elmastudio has released a new theme #Namba
A new theme to try out:
I really like their themes. My current theme is also by Elmastudio.
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The Catastrophic Social Media Content Marketing Mistake Marketers Are Making http://onforb.es/16ZCUy2
Tell your story!
Build your brand!
There’s more to it than lead generation….Food for thought:
The Catastrophic Social Media Content Marketing Mistake Marketers Are Making – Forbes.
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A colour gradient http://flic.kr/p/hqF2eC Made by Nature
It was very rainy today. Today’s photo walk was shorter than usual. Still, I managed to catch some snapshots I like.
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Tracking conversion in single page web apps
Last week I asked for help on using Google Analytics to track conversion in single page web apps:
How to add conversion tracking to single page web apps? Use events or model page views? #followerpower
— âœ___CollectThisTweet (@nchenga) November 6, 2013
Tweet, tweet:
#followerpower best practise or background info on adding web analytics such as GA to single page web apps?
— âœ___CollectThisTweet (@nchenga) November 6, 2013
The challenge is to track user behaviour in a Javascript frontend that doesn’t have “pages”. My question: What’s better? Should I use events or model the wizard steps as page views?
Here’s what I found in a brief Google search:
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Via this Search Engine Land article:
Are Virtual Pageviews Right For You?
Pros:- Supports goal configuration ”“ cannot configure a goal with an event ( refuted by https://support.google.com/analytics/answer/1383265?hl=en https://www.blastam.com/blog/index.php/2011/03/how-to-use-events-goals-google-analytics/ )
- Doesn’t artificially inflate bounce rate
Cons:
- Artificially inflates pageviews for the site
- Limited information available ”“ events are much more robust or correlating conversions and user behavior
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The cross-reference above, points to this article on benefits of using events:
Top 4 Benefits of Using Events in Goals
- Track visitors who don’t convert with traditional transactional or lead generation goals
- More easily track Influencers/Advocates on your site
- Measure “interactions” that can lead to better understanding of site engagement
- My absolute favorite”¦Measure “interactions” in the early stages of the buying cycle that demonstrate the quality of the visits that increase the top of the funnel and ultimately lead to increased revenue producing goals.
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This background article is useful, especially the section on Virtual Page Views.
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And another reference:
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Conclusion:
This means I’ll use virtual page views to track sequential, wizard steps so that I can track the funnel. And events to track individual goals.Tips? Usage examples?
Any further hints and experience are appreciated.
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501 members in the Malawi Flickr group! http://bit.ly/1bfP07I
Awesome.
The Malawi Flickr group silently crossed the 500 member mark.
If you’re living in Malawi and have access to enough bandwidth, get the Flickr app ( Android | iOS ) and post everyday scenes to the group. Show what life in Malawi is like.
If you’re travelling to Malawi, share your best and favourite snapshots of your holidays in Malawi.
If you’re a professional photographer, we’d love to see how you see the warm heart of Africa.
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From Nairobi, @shecyclesnbi on helmet hair http://bit.ly/1fqFpeQ
Blog post from a cyclist in Nairobi on helmet hair.
Although i don’t need to cope with tropical temperatures on my bicycle commute… wearing a beanie below my helmet, to keep my ears warm, leads to all kinds of unintended and new hair-dos.
I always joke that I’ll write a bestseller on #helmet #hair.
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Master of many trades http://bit.ly/1hsTey3
Recommended read.
Source: David Bauer’s weekly newsletter.
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http://bit.ly/1cNXRN0 A Chrome extension to filter out and replace content
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Recommended reading http://selnd.com/1a5WGbc
20 Ways To Get Your Content In Front Of Early-Stage B2B Buyers
Sometimes you hear the argument, social media is great for B2C but not B2B. This article lists ways to use social media for B2B marketing.
But notice also the recommendation to use traditional tools such as press releases and email newsletters.
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Scrum Product Owner
I worked on two Scrum projects this year.
In one of them I was the Product Owner. I think this check list is helpful.
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Marketing in 2015
I stumbled across this article on big data and marketing.
In a nutshell, it says try stuff and measure what works. And AIDA is back in a big way.
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Free SEO advice in my comment spam queue http://flic.kr/p/hi7dvx
Here’s a screenshot:
Too funny.
I like:
“also I notice that you are not using bold or italics properly in
your SEO optimization”
