Chiperoni ku Basel

Category: marketing

  • Writing Copy

    Couple of writing tips I found at MarketingProfs.com:

    1. Begin with a story
    2. Use short words
    3. Write shorter sentences
    4. Remove clichés
    5. Use bridges or connectors
    6. Use concrete examples rather than concepts
    7. Pay attention to your verbs

  • MarComm Writing Tactics

    Can technical writers be good marketing writers – and vice versa?

    The above presentation notes are old (from 2002 i.e. definitely Web 1.0), but the question is interesting…

    what’s your opinion on this?

    (update: unfortunately the site seems to be down. Note to myself: write a short summary of the main points for future reference.)

  • PR for tech and software

    i stumbled across this article describing how PR for tech. and software companies is changing.

    The new rules of press releases:

    • Don’t just send press releases when “big news” is happening; find good reasons to send them all the time.
    • Instead of just targeting a handful of journalists, create press releases that appeal directly to your buyers.
    • Write releases replete with keyword-rich copy.
    • Create links in releases to deliver potential customers to landing pages on your website.
    • Optimize press release delivery for searching and browsing.
    • Drive people into the sales process with press releases.

  • On Marketing your Blog…

    think “book” not “diary”