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Success theater is boring

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nchenga

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I recommended reading this article:

Twitter : nchenga: "It's boring." http:::t.co:UXaVF5Pb

Success theater is boring. Directly related to the increasing lack of privacy. All the world’s a stage.

Social media featuritis is part of a never-ending cycle. Ironically the author mentions new tools (Snapchat, VidBurn and Facebook Poke) to replace the broadcast tools.

Keep calm.

Don’t join the rat race.

Use social media in good measure and in a personable way.

Create rather than consume.

Consider your true motive. Cost and benefit.

BTW, I’ve read some predictions about a blogging comeback in 2013. Experts predict that the author tag will get a higher Google rank.

2013: The Year of the Online Writer

Due to Google Panda and Penguin, everybody is talking about the need for high-quality content.

The reality is it will be extremely difficult for middle-of-the-road online writers to gain any kind of traffic. Compared to 2003 and 2004, the ocean of data has increased exponentially. Gone are the days where a private blog entry google-bombed its way into the top SERPs. I am not saying it isn’t possible. But it takes strategy, resources, commitment, personal drive, writing skills and some SEO expertise. And most of us with a day job, hobbies, and a long to-do list will no longer be part of the top Google rankings. At least with the current setup.

Here is an interesting slide deck on how social media will develop in 2013:

I wonder where “social everything” and “mobile everything” will take us.

Comments

One response to “Success theater is boring”

  1. nchenga

    I love reading list articles. Here’s one that appeared on my radar today:6 Pillars of a Successful BlogAnd just for fun, I’ll run thru the list and assess my own private blogging chez moi.So let’s get started”¦Purpose/Message/Mission This is a private blog. The main purpose is to learn and reflect.It’s an ever-evolving mix of learning, reflection, discovery and knowledge management. I’ve always said it’s like a scrap book. Chiperoni.ch will no longer do well from an SEO point-of-view, because the topics are too diverse, too sporadic. I write about the Internet and online marketing. I link to my huge Flickr collection of snapshots. I write about architecture and travel. I post Youtube videos. I try out WordPress plugins and themes.If you’re setting up a blog for business purposes, think about your purpose. Brainstorm ideas. Put together an editorial calendar. This will help you stand out from the crowd.Email Newsletter I don’t send out an email newsletter for this blog. While this Google service still exists, you can get an email notification via Feedburner:Enter your email address:Delivered by FeedBurnerThere are some pretty cool email newsletter plugins for WordPress. I briefly tried Wysija. There’s also Sendpress and Email Newsletter to try. And yes, I wholeheartedly agree”¦ if you want your blog to grow, send out a regular email newsletter.I do have a cool WordPress plugin called Thank me later, which sends auto-sends thank you messages to people that leave a comment.A Free E-Book/Manifesto There is no free e-book to download. There is no manifesto to link to at Chiperoni.ch. Yet. I have plans to write a book or two. Maybe. Some day.David Meerman-Scott uses e-books very effectively for his topics.I am a regular reader of the e-books at Hubspot.IMHO, you should spend some $$ on your e-book layout to get a better return.A Product/Business Model There is no business model at Chiperoni.ch. I am here for fun. This is a private, non-profit blog. There is no advertising. So far I have not published any paid blog entries here. If this changes, I will publish a disclosure statement.Again if you’re planning to offer a product or service, put some thought into your business model. A good starter is this business model generation canvas. It leads you through various business questions.Site Design I like minimal blog designs. Currently I am using themes by Elma.If you’re building a business, test your site design using a poor man’s usability test. Ideally before coding; using a paper test. Find 5 people that fit your site’s target audience. Think of some site tasks you would like to test, e.g. how to contact you; how to ask for a quote. Ask your test person to think out loud while performing the tasks. And then sit next to them and quietly observe how your test person navigates through your site.Check your site design from an SEO point of view. Are there enough text areas for your key phrases on your main landing pages? I would avoid overusing fancy carousel and slider plugins. Do you have one sentence explaining your main mission, written in HTML?Effective Self Promotion It’s 2013. You need to find creative ways to promote your business blog. The Internet is a vast ocean of data. Nobody is waiting for your cool product or service. If your self promotion is too low-key, nobody will notice you. If your self promotion is too heavy and your service offering doesn’t match, you will put people off.I am stating the obvious. My only advice is to try various ideas and find a marketing mix that works for you. Trial and error.Or build a private, non-profit blog like Chiperoni.ch. And as such I don’t need to join the success theater.Share this:EmailTwitterFacebookTumblrGooglePrintPinterestRelated posts:Blogging for Content Developers Blogging isn’t dead (yet) Late Nite Prototyping Blog resource links The Use of a Blog Intro to SEO and SEM

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