“Start with the W’s to identify buying situations in the category. This can be done as an elicitation survey, or as a brainstorming session with your sales and marketing teams.”
Month: October 2024
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Where are we going?
I spent Saturday evening and Sunday chatting about AI and prompting and social media.
Some of my observations:
I see less online chatter about translating the prompt itself.
I write prompts in English, even for German tasks.
There’s still lots of “suspense” on what will emerge and what effect it will have on Content Marketing and Social Media.
I believe a higher volume of articles and more social media posts at mediocre quality will have a detrimental overall effect.
Many managers are at saturation point. Seeing 3 to 4 video posts per week from your social media contacts is too much. People cannot keep up.
Focus on being honest.
Focus on usefulness.