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Static site generators
On Hugo: I’ve worked my way thru this Udemy course, which explains the principles: https://www.udemy.com/build-static-sites-in-seconds-with-hugo/ It’s fun; an alternative to server roundtrips; lots of cool themes to get you started: https://github.com/CodeFreezr/hugo-theme-awards-2018
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Photo of the day
Beautiful sunny October in Basel Three snapshots to keep.
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Interview
I was interviewed by Ursula Thomas-Stein on SEO.
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Podcast on multi-lingual and multi-regional sites
Check out this podcast.
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The future of SEO
Much like how today I’d take 10 email subscribers to my newsletter over 1,000 Facebook “likes,” I think in the future, we’d all much rather have 10 Google searches for our brand name than 1,000 Google searches for phrases on which we’re trying to both rank and compete for a click against Google themselves. Sparktoro
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Defining humility
I like this definition of humility.
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Watermelon days
Summer of 2018 will be remembered for its long, extended heatwave.
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Agile words that caught my attention
Five pillars of collaborative product ownership. As seen here on Linkedin. Respect people. Embrace uncertainty. Small experiments. Continuous learning. No complacency. (Question everything.) I think this works for other work situations as well. BTW, I’m testing Gutenberg…
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Making cream cake
Watching my mom make cream cake. Click on the black area to start the video.
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From Excel to App?
Maybe this will happen soon… Read this Techcrunch article
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It’s my Twitter anniversary or: Wasted so many hours for the past 11 years on Twitter
it’s #MyTwitterAnniversary pic.twitter.com/Ve3HsmBghR ”” Panchenga (@nchenga) April 14, 2018 Wow.
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Agile mindset
For my reading list: Via Linkedin I found Definition of ready and No role for designers in Scrum
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Don’t forget to optimize your PDFs for SEO
Here’s a useful reminder to make sure your PDFs contain useful SEO-relevant infos and links: 10 tips to make your PDFs SEO friendly In my experience this is where many B2B companies can improve. Often the PDFs don’t contain any useful titles or descriptions. Sometimes they show the draft infos. In many companies, PDFs aren’t […]
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Photowalking into 2018
I started the year with a walk in and around Riehen, Bettingen and Chrischona. Some snapshots (unedited, pêle-mêle) can be viewed on my Flickr photostream:
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Search intent
In SEO, you need to figure out the search intent. Best place to do this is to study the SERPs, auto-suggest, and related searches. How Google Gives Us insight into Searcher Intent Through the Results https://t.co/MWFBsimzG3 – Whiteboard Friday pic.twitter.com/cQYK4NpFsi — Moz (@Moz) November 10, 2017 Notes to keep in mind: Don’t target content without […]
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SEO for B2B services and products: How to get started?
A couple of weeks ago, I was asked to provide some free consulting on how I would start SEO for a new B2B services or products company. Here are my notes: #Sandra’s advice on how to start There are different kinds of web visitors. Try to find groups and segments, and the info that they […]
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Snapshots of the day
I took part in yesterday’s Basel Photography Meetup. The topic was construction sites. Quite a challenge. And inspiring to see what other photographers see at the same location. My snaps: My fave of the day is really for my collection of bicycle content. Velo content for the win:
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O’sinta sinta maiko
End of September is anniversary time. When I remember packing my Mazda 323 and driving over the alps to Lugano. Moving from Germany to Switzerland.
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WordPress maintenance
WordPress is very popular. Some stats say 25% of all websites are made with WordPress. Popularity comes at a price. Security is more important than ever. To refresh my knowledge, I am working my way thru this Udemy course on WordPress maintenance.
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Tweet to keep
Fished this from my Twitter timeline: .@CrossroadsBasel stop waiting for what you want and start working with what you have — Panchenga (@nchenga) May 21, 2017
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2 tweets to keep on integrating design in agile
I liked 2 Jeff Gotthelf tweets on design: Q: How do we integrate design into #agile ? A: Company must recognize that design is part of "how we work." w/o that,design de-prioritized — Jeff Gothelf (@jboogie) May 15, 2017 There are tactics that help visualize the design work, but if the org doesn't perceive the […]