Slides: SEO for small business websites

Here are my slides from my recent Women in Digital talk in Basel. I made them “resource-full” with lots of background links. The session was interactive from the start. Lots of questions throughout. Wow. I think the topic hit a nerve. Notes: SEO for small business websites How do you get found in an increasingly… Continue reading Slides: SEO for small business websites

Photowalking into 2018

I started the year with a walk in and around Riehen, Bettingen and Chrischona. Some snapshots (unedited, pêle-mêle) can be viewed on my Flickr photostream:

Search intent

In SEO, you need to figure out the search intent. Best place to do this is to study the SERPs, auto-suggest, and related searches. How Google Gives Us insight into Searcher Intent Through the Results https://t.co/MWFBsimzG3 – Whiteboard Friday pic.twitter.com/cQYK4NpFsi — Moz (@Moz) November 10, 2017 Notes to keep in mind: Don’t target content without… Continue reading Search intent

SEO for B2B services and products: How to get started?

A couple of weeks ago, I was asked to provide some free consulting on how I would start SEO for a new B2B services or products company. Here are my notes: #Sandra’s advice on how to start There are different kinds of web visitors. Try to find groups and segments, and the info that they… Continue reading SEO for B2B services and products: How to get started?

Snapshots of the day

I took part in yesterday’s Basel Photography Meetup. The topic was construction sites. Quite a challenge. And inspiring to see what other photographers see at the same location. My snaps: My fave of the day is really for my collection of bicycle content. Velo content for the win:

End of September is anniversary time. When I remember packing my Mazda 323 and driving over the alps to Lugano. Moving from Germany to Switzerland.

Tweet to keep

Fished this from my Twitter timeline: .@CrossroadsBasel stop waiting for what you want and start working with what you have — Panchenga (@nchenga) May 21, 2017

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Background articles on image optimization

For future reference: Image optimization How to perform an image optimization audit Aside: I read this Canva article on web images. 12 Common Image Formatting Mistakes To Avoid On Your Website: https://t.co/zdqJUrxm0Z pic.twitter.com/QX4DzFtuvI — Canva (@canva) August 29, 2017

Naturmärt in Riehen

I visited the Naturmärt in Riehen last Saturday. I bought some plants: Borretsch Mint Rosemary There were many different booths and activities. Three services that caught my eye were: Sharely Skillharbour ZeroWasteSwitzerland

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Scrum and Design

I found this Medium article discussing Scrum and its effect on the design process. https://t.co/Udl2R48nRW scrum interrupts flow — Panchenga (@nchenga) February 10, 2017

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Best chiperoni.ch snapshot of 2016?

Another year has passed. And it’s time to look at my photos and select a snapshot per month. My photo selection skills are influenced by memories, rather than the photo’s quality alone. The method: I quickly scan through my photos on a per month basis and select a photo based on number of views, personal… Continue reading Best chiperoni.ch snapshot of 2016?

The fast track to DIY images

For all my creative photography friends, here’s an article by Moz on how images boost conversion. And a list of tools. Visage https://visage.co/ Recordit http://recordit.co/ GIFboom (no link cos the sample photos look like they are intended for a dating site) Placeit https://placeit.net/ Studio http://www.madewithstudio.com/ SnapChat (errr… really?) The sample images displayed in the Moz… Continue reading The fast track to DIY images