Less is more: Creating display ads in different sizes

The challenge:For 6Sense display and Google Display networks, I encounter ad sizes which are incredibly small (for mobile use). Display ad sizes vary immensely. There are very wide banners. Skinny and tall skyscraper ads. Squares. Oblongs. For use on desktop and mobile. At work, I pick a mix of sizes for desktop and mobile. Unfortunately,… Continue reading Less is more: Creating display ads in different sizes

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Writing is a superpower

Find ways to improve your writing skills. English Composition class is every day. Writing is a superpower: SEO = WritingEmails = WritingTwitter = WritingFundraising = WritingLanding Pages = Writing Write every day. Consistency is key. — MATT GRAY (@matt_gray_) July 24, 2022

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The CMS of the day

WordPress dominates the CMS market. A statistic floated by this week, citing over 60% market share. WordPress continues to dominate the content management systems (CMS) market and is currently used by 64.2% of websites that have a CMS, according to data from W3Techs. https://t.co/wBWoIbgQKi#WordPress #cms #websitedevelopment #seo #digitalmarketing pic.twitter.com/lyTpxRfo40 — SearchEngineJournal® (@sejournal) July 15, 2022… Continue reading The CMS of the day

Memory Corrosion

Besides demand generation, being invested in brand activities to be “top of mind” when clients move into the buying phase is super important. Here’s a recent piece that I bookmarked on LinkedIn. “95% of B2B buyers are not in-market for your products right now.” This LinkedIn Marketing article describes a concept called memory corrosion. “When… Continue reading Memory Corrosion

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Chiperoni weather

When temperatures drop in Blantyre, tweets show up in my timeline. Kuzizira. Rainy drizzle weather. It’s chiperoni time in June and July. I am far away from Blantyre in sunny and warm Basel. Enjoying a very warm and sunny European summer. Trying to get into the habit of writing on my own blog instead of… Continue reading Chiperoni weather

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