What a beautiful vintage car. I saw this snapshot in my Flickr archive. From 2008, taken in Hannover with my Canon 40D.
I like this Alfa Romeo.
Find out more in this Wikipedia article.
Month: February 2020
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Useful Schema generator for FAQs
I heard about this useful Schema generator for FAQ pages
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When you have over 20 thousand photos on Flickr…
I’ve been on Flickr for over a decade.
And I have over 20 thousand photos.
Imagine.
I didn’t think this is possible.
Memories. Snapshots. Visual notes.
The primary beneficiary is… me.
I love browsing thru my photos.
I love seeing old snapshots emerge in the Flickr stats or in old links or chats.
I realize Flickr might be dying. I hope not. I hope the new owners find a sustainable business model soon. And ways to innovate.
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Cyclists, beware of tram tracks. Dangerous spot on Elisabethenstrasse in Basel
I witnessed a motorbike crash this morning while cycling to work.
I was cycling up Elisabethenstrasse when I heard a loud crash.
A motorbiker had crashed on the other side of the street. At a place where the tram tracks and street don’t leave much space for cyclists and motorbikes.
At exactly the same spot which I’ve previously identified as being dangerous.
Not so long ago, the pavement at the tram stop was increased in height so that now the tram doors open at pavement level.
This means the curb is much higher and steeper.
At the same time, the space between curb and tram track is narrower than before and after the tram stop.
Which means on rainy days, you can easily slip on the wet and slippery tram tracks.
Dangerous.
I usually move to the middle of the tracks, away from the curb.
I think I will cycle a different route. Especially on rainy days.
Life is precious. Cycle safely.
As you can tell i am shocked.
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Content distribution strategies on my mind
Brian Dean’s recent study confirmed what many Digital Marketing folks know intuitively.
(…) Brian Dean recently found that 94% of all content generates zero backlinks. And just 1.3% of articles gobble up 75% of all social shares.
Source: BraftonIt’s 2020 and we’ve have been pumping out content for many years.
Algorithms influence distribution.
How do you earn backlinks for your content?
As shown in the above article, the cost of content creation is increasing.
Distribution strategies matter.
Train tracks I liked this tweet:
That blog from 2 days ago?
— Ross Simmonds (@TheCoolestCool) January 7, 2020
Republish it on Medium
That video from 4 weeks ago?
Republish it natively on social
That research from 6 months ago?
Republish it as a PDF on LinkedIn
That podcast from a year ago?
Turn it into a video w. captions#DistributionOverEverythingWell, maybe not Medium… Their technical SEO is broken. I personally think WordPress is still a good option.
The tweet conveys the importance. You need to increase visibility. You must find ways to connect.
Bus and tram network Consider distribution strategies early, ideally when you are planning and creating the content:
- What keyphrases and questions will help this article to rank well in the SERPs?
- Did you look closely at the search intent?
- Always share the link on your social media properties (Organic Social).
- Can you spend some money on Paid Search and Paid Social to promote the content to your target audience?
- Can you add a podcast on the topic?
- Are you planning a video?
- Maybe, you could offer a webinar and share the slides and the recording?
- Brainstorm for ideas: How can you earn backlinks on high-quality sites?
- Build a simple newsletter and share new content with subscribers at regular intervals.
- Consider contacting journalists and getting relevant publications to write about you.
- Inform your sales team of new content. Encourage them to send out direct links to relevant content.
Velo courier at Basel’s main train station -
A weekend in Göteborg
Some snapshots and memories in this Flickr album.
La sfida commincia 
if you share, there are no calories 
Street art 
Patterns 
If you are strong, be kind
