Categories
General

Urban Agriculture Basel

This looks interesting

Source: Infamy

Categories
General

Eval base 64 scare

A Joomla 1.5 1.0 website that I take care of was hacked with an eval (gzinflate(base64_decode(

By chance I had read this article on why you shouldn’t google for free WordPress themes – with a list of sites that help with decrypting.

Scary.

Categories
General

Cross-reference

The blogger behind Handmade2.0 has written an article about setting up a business and the various things you need to take care of (business licenses, taxes, copyright and license infringements, etc) for Feed-Magazin.

Well done!

Categories
swiss tech

Top 500 ICT companies in Switzerland

I finally found the top 500 list of top hardware, telecomm, networking and software companies in Switzerland.

If you know where – it’s easy to find…

Update 29 April 2019:

The list is now behind a paywall

Categories
General marketing

How to increase website traffic

I recently took part in a webinar on increasing website traffic.

Here are my notes:

10. Engage socially

Engage and participate in online conversations in a pertinent and relevant way
Keep track how people respond
Track how many people reach the site via FB and Twitter
Tweak your message
Repeat

Rule of thumb regarding social media content:

Original thoughts 30%
Reposting 25%
Conversation 25%
Marketing 20%

Twitter and Facebook are the must-dos for social media

9. Offer significant call-to-actions

e.g. button in a different color and size

8. Get more links

Use Competitive Link Finder by SEOmoz to find where competitors are getting backlinks

Find linking partners

7. Fix the links you’ve got already

i.e. ask websites that are pointing to your website to update their links if the links are broken or not up-to-date

6. Use multivariate testing – A/B testing

Change one thing at a time and watch the results, i.e.

  • Test
  • See the effect
  • Improve

Tools:
Google Website Optimizer
Visual Website Optimizer

5. Put the keyword on the page

Include the keywords in the

  • Title tag
  • URL
  • Heading 1 and subheadings

Don’t overdo it. Write web pages for humans not search engines

Meta tags (description, keywords) are ignored by Google – no longer checked.

4. The secret of awesome web headlines

Work on your headings.

Cross-reference to http://www.copyblogger.com/10-sure-fire-headline-formulas-that-work/

  • Who Else Wants [blank]?
  • The Secret of [blank]
  • Have a [or] Build a [blank] You Can Be Proud Of

3. Don’t make me think

We don’t read pages, we scan them

We don’t make optimal choices, we satisfice

We don’t figure out how things work, we muddle through

Design for Power Skimmers

2. Know your Google Analytics

1. Begin with an SEO Audit

(this is where the presenter added a sales pitch for their own services)

Tools recommended:
http://www.marketsamurai.com/full-version.php 149 US$
Google Adwords Keyword Tool – Google has largest base of data
Crazy Egg 19$ per month

Categories
General

We’ll quit tomorrow

a fave from my collection of snapshots:

A comment on the outside of a construction fence at the Novartis campus in Basel

We’ll quit tomorrow

We'll quit tomorrow

Categories
flickr General Malawi-related Photos

Busy roads

from my huge photo archive on Flickr:

busy roads

Categories
General

9 years and 7 months ago

Where were you on 9/11? On a day like this, I can’t help but remembering where I was 9 years and 7 months ago.

I was in Lugano at work. All news web sites were down. I went in search of a TV together with my colleague Y. The TV in the pub downstairs wasn’t set to receive news. Later we found that the R and D engineers had hooked up a PC with a TV card to a projector. And many of us watched the news until late in the afternoon.

Following my timeline in Twitter this morning was great. The people I follow form a great world news channel.