See also this previous entry on the Coca-Cola Index.
Recommended read (via White African):
AFRICANS buy 36 billion bottles of Coke a year. Because the price is set so low—around 20-30 American cents, less than the price of the average newspaper—and because sales are so minutely analysed by Coca-Cola, the Coke bottle may be one of the continent’s best trackers of stability and prosperity.
The article is right about the distribution network. Coca-Cola is available in every remote village.