Tell your story!
Build your brand!
There’s more to it than lead generation….
Food for thought:
The Catastrophic Social Media Content Marketing Mistake Marketers Are Making – Forbes.
Month: November 2013
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The Catastrophic Social Media Content Marketing Mistake Marketers Are Making http://onforb.es/16ZCUy2
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A colour gradient http://flic.kr/p/hqF2eC Made by Nature
It was very rainy today. Today’s photo walk was shorter than usual. Still, I managed to catch some snapshots I like.
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Tracking conversion in single page web apps
Last week I asked for help on using Google Analytics to track conversion in single page web apps:
How to add conversion tracking to single page web apps? Use events or model page views? #followerpower
— âœ___CollectThisTweet (@nchenga) November 6, 2013
Tweet, tweet:
#followerpower best practise or background info on adding web analytics such as GA to single page web apps?
— âœ___CollectThisTweet (@nchenga) November 6, 2013
The challenge is to track user behaviour in a Javascript frontend that doesn’t have “pages”. My question: What’s better? Should I use events or model the wizard steps as page views?
Here’s what I found in a brief Google search:
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Via this Search Engine Land article:
Are Virtual Pageviews Right For You?
Pros:- Supports goal configuration ”“ cannot configure a goal with an event ( refuted by https://support.google.com/analytics/answer/1383265?hl=en https://www.blastam.com/blog/index.php/2011/03/how-to-use-events-goals-google-analytics/ )
- Doesn’t artificially inflate bounce rate
Cons:
- Artificially inflates pageviews for the site
- Limited information available ”“ events are much more robust or correlating conversions and user behavior
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The cross-reference above, points to this article on benefits of using events:
Top 4 Benefits of Using Events in Goals
- Track visitors who don’t convert with traditional transactional or lead generation goals
- More easily track Influencers/Advocates on your site
- Measure “interactions” that can lead to better understanding of site engagement
- My absolute favorite”¦Measure “interactions” in the early stages of the buying cycle that demonstrate the quality of the visits that increase the top of the funnel and ultimately lead to increased revenue producing goals.
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This background article is useful, especially the section on Virtual Page Views.
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And another reference:
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Conclusion:
This means I’ll use virtual page views to track sequential, wizard steps so that I can track the funnel. And events to track individual goals.Tips? Usage examples?
Any further hints and experience are appreciated.
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#Klapprad http://flic.kr/p/hqbFKT
Che nostalgia. I had a foldable bicycle just like this.
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501 members in the Malawi Flickr group! http://bit.ly/1bfP07I
Awesome.
The Malawi Flickr group silently crossed the 500 member mark.
If you’re living in Malawi and have access to enough bandwidth, get the Flickr app ( Android | iOS ) and post everyday scenes to the group. Show what life in Malawi is like.
If you’re travelling to Malawi, share your best and favourite snapshots of your holidays in Malawi.
If you’re a professional photographer, we’d love to see how you see the warm heart of Africa.
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From Nairobi, @shecyclesnbi on helmet hair http://bit.ly/1fqFpeQ
Blog post from a cyclist in Nairobi on helmet hair.
Although i don’t need to cope with tropical temperatures on my bicycle commute… wearing a beanie below my helmet, to keep my ears warm, leads to all kinds of unintended and new hair-dos.
I always joke that I’ll write a bestseller on #helmet #hair.
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Master of many trades http://bit.ly/1hsTey3
Recommended read.
Source: David Bauer’s weekly newsletter.
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Recommended reading http://selnd.com/1a5WGbc
20 Ways To Get Your Content In Front Of Early-Stage B2B Buyers
Sometimes you hear the argument, social media is great for B2C but not B2B. This article lists ways to use social media for B2B marketing.
But notice also the recommendation to use traditional tools such as press releases and email newsletters.
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Scrum Product Owner
I worked on two Scrum projects this year.
In one of them I was the Product Owner. I think this check list is helpful.
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Marketing in 2015
I stumbled across this article on big data and marketing.
In a nutshell, it says try stuff and measure what works. And AIDA is back in a big way.
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Free SEO advice in my comment spam queue http://flic.kr/p/hi7dvx
Here’s a screenshot:
Too funny.
I like:
“also I notice that you are not using bold or italics properly in
your SEO optimization” -
Showing my WordPress blog to Daniel
Blogging isn’t dead (yet).
Here are my slides from long ago:
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Comparing countries
Remember: Your economic situation isn’t everything.
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Leaves http://flic.kr/p/h2zf7m
I viewed this snapshot on a large screen:
I like the structure and edges.
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Twitter tools http://bit.ly/1b3NVw9
Despite Twitter’s handling of third party apps and API changes, some tools are still around or re-emerging.
Noteworthy:
If you don’t know what a hashtag means, go to Tagdef.
http://tagdef.com/
Long time ago, Twitter client Brizzly used to do this.I briefly clicked into Tagboard. It looks like a useful search tool.
http://tagboard.com/ -
Storage for photographers http://bit.ly/17B3huL
Interesting read: Storing GBs of photos
How do you store your RAW files and originals?
