{"id":977,"date":"2008-11-15T11:25:00","date_gmt":"2008-11-15T10:25:00","guid":{"rendered":"http:\/\/www.chiperoni.ch\/wordpress\/?p=977"},"modified":"2008-11-15T12:35:17","modified_gmt":"2008-11-15T11:35:17","slug":"reading-list","status":"publish","type":"post","link":"https:\/\/chiperoni.ch\/wordpress\/2008\/11\/reading-list\/","title":{"rendered":"Reading List"},"content":{"rendered":"<p>A regular reader of Chiperoni.ch has suggested that I add a book list.<\/p>\n<p>Yesterday I stopped by at the uni library and browsed thru the marketing section. I picked up &#8220;<strong>How Customers Think<\/strong>&#8221; by Gerald Zaltmann. And some pages caught my eye. The 10&#8217;000 feet view. <\/p>\n<p><a href=\"http:\/\/www.flickr.com\/photos\/chiperoni\/3029321035\/\" title=\"four challenges by nchenga, on Flickr\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/farm4.static.flickr.com\/3167\/3029321035_80a945df8d.jpg\" width=\"500\" height=\"375\" alt=\"four challenges\" \/><\/a><\/p>\n<p>Ways to find original ideas and get out of the customary, surface-oriented thinking about consumers:<br \/>\n<a href=\"http:\/\/www.flickr.com\/photos\/chiperoni\/3030156312\/\" title=\"for fleeing our worn cognitive hampers by nchenga, on Flickr\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/farm4.static.flickr.com\/3236\/3030156312_89e5b66e3e.jpg\" width=\"375\" height=\"500\" alt=\"for fleeing our worn cognitive hampers\" \/><\/a><\/p>\n<p>He describes the Titanic Effect here:<br \/>\n<a href=\"http:\/\/www.flickr.com\/photos\/chiperoni\/3029319961\/\" title=\"the titanic effect by nchenga, on Flickr\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/farm4.static.flickr.com\/3184\/3029319961_7b26df435f.jpg\" width=\"500\" height=\"375\" alt=\"the titanic effect\" \/><\/a><\/p>\n<p>Another book I browsed thru is:<br \/>\n&#8220;<strong>Marketing-Erfolg im Internet<\/strong>&#8221; by Martin Blatter-Constantin. It stood out of the crowd &#8216;cos it offers nifty black and white icons in the left column. And I liked the fact that it talks about personas from the beginning. <\/p>\n<p><a href=\"http:\/\/www.flickr.com\/photos\/chiperoni\/3029316669\/\" title=\"anna analog vs achim digit vs dane digital by nchenga, on Flickr\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/farm4.static.flickr.com\/3182\/3029316669_9156d9b236.jpg\" width=\"375\" height=\"500\" alt=\"anna analog vs achim digit vs dane digital\" \/><\/a><\/p>\n<p>Other books I brought along for reference purposes, include:<\/p>\n<ul>\n<li>\nThe New Rules of Marketing and PR by David Meerman Scott &#8211; a recommended read; I wrote a couple of blog posts <a href=\"http:\/\/www.chiperoni.ch\/wordpress\/2007\/12\/i-got-out-of-bed-this-morning\/\">here<\/a> and <a href=\"http:\/\/www.chiperoni.ch\/wordpress\/2007\/08\/content-drives-action\/\">here<\/a>.<\/li>\n<li>Marketing your Business, A Guide to Developing a Strategic Marketing Plan by Ronald A. Nykel &#8211; no opinion yet.<\/li>\n<\/ul>\n<p>Last in today&#8217;s list is &#8220;<strong>The Marketing Mavens<\/strong>&#8221; by Noel Capon:<br \/>\n<a href=\"http:\/\/www.flickr.com\/photos\/chiperoni\/3030151690\/\" title=\"marketing maven by nchenga, on Flickr\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/farm4.static.flickr.com\/3015\/3030151690_32fd35d33b.jpg\" width=\"500\" height=\"375\" alt=\"marketing maven\" \/><\/a><\/p>\n<div class=\"syndication-links\"><\/div>","protected":false},"excerpt":{"rendered":"<p>A regular reader of Chiperoni.ch has suggested that I add a book list. Yesterday I stopped by at the uni library and browsed thru the marketing section. I picked up &#8220;How Customers Think&#8221; by Gerald Zaltmann. And some pages caught my eye. The 10&#8217;000 feet view. Ways to find original ideas and get out of [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"mf2_syndication":[],"jetpack_post_was_ever_published":false,"footnotes":""},"categories":[114,24],"tags":[336,335,332,337,333,334],"class_list":["post-977","post","type-post","status-publish","format-standard","hentry","category-books","category-marketing","tag-achim-digit","tag-anna-analog","tag-books-i-read","tag-dane-digital","tag-how-customers-think","tag-marketing-books"],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/p1LJxC-fL","_links":{"self":[{"href":"https:\/\/chiperoni.ch\/wordpress\/wp-json\/wp\/v2\/posts\/977","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/chiperoni.ch\/wordpress\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/chiperoni.ch\/wordpress\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/chiperoni.ch\/wordpress\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/chiperoni.ch\/wordpress\/wp-json\/wp\/v2\/comments?post=977"}],"version-history":[{"count":0,"href":"https:\/\/chiperoni.ch\/wordpress\/wp-json\/wp\/v2\/posts\/977\/revisions"}],"wp:attachment":[{"href":"https:\/\/chiperoni.ch\/wordpress\/wp-json\/wp\/v2\/media?parent=977"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/chiperoni.ch\/wordpress\/wp-json\/wp\/v2\/categories?post=977"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/chiperoni.ch\/wordpress\/wp-json\/wp\/v2\/tags?post=977"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}