{"id":84,"date":"2005-04-10T16:16:50","date_gmt":"2005-04-10T15:16:50","guid":{"rendered":"http:\/\/www.chiperoni.ch\/wordpress\/?p=84"},"modified":"2014-04-27T14:31:30","modified_gmt":"2014-04-27T12:31:30","slug":"b2blog-b2b-copy-writingtell-it-like-it-is","status":"publish","type":"post","link":"https:\/\/chiperoni.ch\/wordpress\/2005\/04\/b2blog-b2b-copy-writingtell-it-like-it-is\/","title":{"rendered":"copy writing tips"},"content":{"rendered":"<p><a href=\"http:\/\/www.marketingprofs.com\/5\/kranz2.asp\"><br \/>\nFive B2B Copy Myths by Jonathan Kranz, March 29, 2005<\/a><\/p>\n<blockquote><p>The next time you write, forget about trying to appear &#8220;businesslike&#8221; and really get down to business. Be direct, forceful and concrete. Write as if you were talking one-to-one with a good friend you respect. When you blow the dust off your prose, you&#8217;ll find the clarity you need&mdash;and the conviction that wins your prospect&#8217;s attention.<\/p><\/blockquote>\n<p>See also the summary at B2Blog<\/p>\n<div class=\"syndication-links\"><\/div>","protected":false},"excerpt":{"rendered":"<p>Five B2B Copy Myths by Jonathan Kranz, March 29, 2005 The next time you write, forget about trying to appear &#8220;businesslike&#8221; and really get down to business. Be direct, forceful and concrete. Write as if you were talking one-to-one with a good friend you respect. When you blow the dust off your prose, you&#8217;ll find [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"mf2_syndication":[],"footnotes":"","jetpack_post_was_ever_published":false},"categories":[1],"tags":[],"class_list":["post-84","post","type-post","status-publish","format-standard","hentry","category-general"],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/p1LJxC-1m","_links":{"self":[{"href":"https:\/\/chiperoni.ch\/wordpress\/wp-json\/wp\/v2\/posts\/84","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/chiperoni.ch\/wordpress\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/chiperoni.ch\/wordpress\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/chiperoni.ch\/wordpress\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/chiperoni.ch\/wordpress\/wp-json\/wp\/v2\/comments?post=84"}],"version-history":[{"count":0,"href":"https:\/\/chiperoni.ch\/wordpress\/wp-json\/wp\/v2\/posts\/84\/revisions"}],"wp:attachment":[{"href":"https:\/\/chiperoni.ch\/wordpress\/wp-json\/wp\/v2\/media?parent=84"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/chiperoni.ch\/wordpress\/wp-json\/wp\/v2\/categories?post=84"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/chiperoni.ch\/wordpress\/wp-json\/wp\/v2\/tags?post=84"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}