{"id":7992,"date":"2024-10-15T18:35:00","date_gmt":"2024-10-15T16:35:00","guid":{"rendered":"https:\/\/chiperoni.ch\/wordpress\/?p=7992"},"modified":"2024-12-31T15:38:46","modified_gmt":"2024-12-31T14:38:46","slug":"the-ws","status":"publish","type":"post","link":"https:\/\/chiperoni.ch\/wordpress\/2024\/10\/the-ws\/","title":{"rendered":"The W&#8217;s"},"content":{"rendered":"\n<p>&#8220;<a href=\"https:\/\/business.linkedin.com\/marketing-solutions\/b2b-institute\/cep-in-b2b\">Start with the W\u2019s<\/a> to identify buying situations in the category. This can be done as an elicitation survey, or as a brainstorming session with your sales and marketing teams.&#8221;<\/p>\n<div class=\"syndication-links\"><\/div>","protected":false},"excerpt":{"rendered":"<p>&#8220;Start with the W\u2019s to identify buying situations in the category. This can be done as an elicitation survey, or as a brainstorming session with your sales and marketing teams.&#8221;<\/p>\n","protected":false},"author":2,"featured_media":7730,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"mf2_syndication":[],"jetpack_post_was_ever_published":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-7992","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general"],"jetpack_featured_media_url":"https:\/\/chiperoni.ch\/wordpress\/wp-content\/uploads\/2019\/04\/cropped-46627215065_d261d51880_k.jpg","jetpack_shortlink":"https:\/\/wp.me\/p1LJxC-24U","_links":{"self":[{"href":"https:\/\/chiperoni.ch\/wordpress\/wp-json\/wp\/v2\/posts\/7992","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/chiperoni.ch\/wordpress\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/chiperoni.ch\/wordpress\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/chiperoni.ch\/wordpress\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/chiperoni.ch\/wordpress\/wp-json\/wp\/v2\/comments?post=7992"}],"version-history":[{"count":1,"href":"https:\/\/chiperoni.ch\/wordpress\/wp-json\/wp\/v2\/posts\/7992\/revisions"}],"predecessor-version":[{"id":7993,"href":"https:\/\/chiperoni.ch\/wordpress\/wp-json\/wp\/v2\/posts\/7992\/revisions\/7993"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/chiperoni.ch\/wordpress\/wp-json\/wp\/v2\/media\/7730"}],"wp:attachment":[{"href":"https:\/\/chiperoni.ch\/wordpress\/wp-json\/wp\/v2\/media?parent=7992"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/chiperoni.ch\/wordpress\/wp-json\/wp\/v2\/categories?post=7992"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/chiperoni.ch\/wordpress\/wp-json\/wp\/v2\/tags?post=7992"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}