{"id":7936,"date":"2022-07-07T23:49:00","date_gmt":"2022-07-07T21:49:00","guid":{"rendered":"https:\/\/chiperoni.ch\/wordpress\/?p=7936"},"modified":"2022-07-07T10:36:54","modified_gmt":"2022-07-07T08:36:54","slug":"memory-corrosion","status":"publish","type":"post","link":"https:\/\/chiperoni.ch\/wordpress\/2022\/07\/memory-corrosion\/","title":{"rendered":"Memory Corrosion"},"content":{"rendered":"\n<p>Besides demand generation, being invested in brand activities to be &#8220;top of mind&#8221; when clients move into the buying phase is super important.  Here&#8217;s a recent piece that I <a href=\"https:\/\/www.linkedin.com\/posts\/weinbergpeter_ceps-in-a-b2b-world-ugcPost-6947215502276493312-5ROJ?utm_source=linkedin_share&amp;utm_medium=member_desktop_web\">bookmarked on LinkedIn<\/a>. <\/p>\n\n\n\n<p>&#8220;95% of B2B buyers are not in-market for your products right now.&#8221;<\/p>\n\n\n\n<p>This LinkedIn Marketing article describes a concept called <a href=\"https:\/\/business.linkedin.com\/marketing-solutions\/b2b-institute\/b2b-research\/trends\/memory-corrosion\">memory corrosion<\/a>.<\/p>\n\n\n\n<p>&#8220;When given the choice between reach and frequency, one should choose reach&#8221;. <a href=\"https:\/\/www.linkedin.com\/posts\/the-b2b-institute-linkedin_reach-maximalism-linkedin-marketing-solutions-activity-6948621652377186304-bFTy?utm_source=linkedin_share&amp;utm_medium=member_desktop_web\">Source: LinkedIn<\/a><\/p>\n<div class=\"syndication-links\"><\/div>","protected":false},"excerpt":{"rendered":"<p>Besides demand generation, being invested in brand activities to be &#8220;top of mind&#8221; when clients move into the buying phase is super important. Here&#8217;s a recent piece that I bookmarked on LinkedIn. &#8220;95% of B2B buyers are not in-market for your products right now.&#8221; This LinkedIn Marketing article describes a concept called memory corrosion. &#8220;When [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"mf2_syndication":[],"footnotes":"","jetpack_post_was_ever_published":false},"categories":[1],"tags":[],"class_list":["post-7936","post","type-post","status-publish","format-standard","hentry","category-general"],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/p1LJxC-240","_links":{"self":[{"href":"https:\/\/chiperoni.ch\/wordpress\/wp-json\/wp\/v2\/posts\/7936","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/chiperoni.ch\/wordpress\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/chiperoni.ch\/wordpress\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/chiperoni.ch\/wordpress\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/chiperoni.ch\/wordpress\/wp-json\/wp\/v2\/comments?post=7936"}],"version-history":[{"count":1,"href":"https:\/\/chiperoni.ch\/wordpress\/wp-json\/wp\/v2\/posts\/7936\/revisions"}],"predecessor-version":[{"id":7937,"href":"https:\/\/chiperoni.ch\/wordpress\/wp-json\/wp\/v2\/posts\/7936\/revisions\/7937"}],"wp:attachment":[{"href":"https:\/\/chiperoni.ch\/wordpress\/wp-json\/wp\/v2\/media?parent=7936"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/chiperoni.ch\/wordpress\/wp-json\/wp\/v2\/categories?post=7936"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/chiperoni.ch\/wordpress\/wp-json\/wp\/v2\/tags?post=7936"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}