{"id":7608,"date":"2020-02-02T12:29:18","date_gmt":"2020-02-02T11:29:18","guid":{"rendered":"http:\/\/chiperoni.ch\/wordpress\/?p=7608"},"modified":"2020-02-02T12:38:54","modified_gmt":"2020-02-02T11:38:54","slug":"content-distribution-strategies-on-my-mind","status":"publish","type":"post","link":"https:\/\/chiperoni.ch\/wordpress\/2020\/02\/content-distribution-strategies-on-my-mind\/","title":{"rendered":"Content distribution strategies on my mind"},"content":{"rendered":"\n<p>Brian Dean&#8217;s recent study confirmed what many Digital Marketing folks know intuitively.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>(&#8230;) Brian Dean recently found that&nbsp;<strong><a rel=\"noreferrer noopener\" href=\"https:\/\/backlinko.com\/content-study\" target=\"_blank\">94% of all content generates zero backlinks<\/a><\/strong>. And just&nbsp;<strong>1.3% of articles<\/strong>&nbsp;gobble up 75% of all social shares.<\/p><cite><a href=\"https:\/\/www.brafton.com\/blog\/distribution\/10-effective-content-distribution-strategies-you-can-begin-using-this-week\/\">Source: Brafton<\/a><\/cite><\/blockquote>\n\n\n\n<p>It&#8217;s 2020 and we&#8217;ve have been pumping out content for many years. <\/p>\n\n\n\n<p>Algorithms influence distribution. <\/p>\n\n\n\n<p>How do you earn backlinks for your content? <\/p>\n\n\n\n<p>As shown in the <a href=\"https:\/\/www.brafton.com\/blog\/distribution\/10-effective-content-distribution-strategies-you-can-begin-using-this-week\/\">above article<\/a>, the cost of content creation is increasing. <\/p>\n\n\n\n<p>Distribution strategies matter.<\/p>\n\n\n\n<figure class=\"wp-block-embed-flickr wp-block-embed is-type-photo is-provider-flickr\"><div class=\"wp-block-embed__wrapper\">\n<a href=\"https:\/\/www.flickr.com\/photos\/chiperoni\/5895905707\/in\/photolist-9Z14mF-9YZSG4\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/live.staticflickr.com\/5031\/5895905707_eb0904916e_z.jpg\" alt=\"schienen\" width=\"427\" height=\"640\" \/><\/a>\n<\/div><figcaption>Train tracks<\/figcaption><\/figure>\n\n\n\n<p>I liked this tweet:<\/p>\n\n\n\n<blockquote class=\"twitter-tweet\"><p lang=\"en\" dir=\"ltr\">That blog from 2 days ago? <br \/>Republish it on Medium<br \/><br \/>That video from 4 weeks ago? <br \/>Republish it natively on social<br \/><br \/>That research from 6 months ago? <br \/>Republish it as a PDF on LinkedIn<br \/><br \/>That podcast from a year ago? <br \/>Turn it into a video w. captions<a href=\"https:\/\/twitter.com\/hashtag\/DistributionOverEverything?src=hash&amp;ref_src=twsrc%5Etfw\">#DistributionOverEverything<\/a><\/p>\u2014 Ross Simmonds (@TheCoolestCool) <a href=\"https:\/\/twitter.com\/TheCoolestCool\/status\/1214519054712659974?ref_src=twsrc%5Etfw\">January 7, 2020<\/a><\/blockquote> <script async=\"\" src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n\n\n\n<p>Well, maybe not Medium&#8230; Their technical SEO is <a href=\"https:\/\/twitter.com\/izzionfire\/status\/1215299247442100225\">broken<\/a>.  I personally think WordPress is still a good option.<\/p>\n\n\n\n<p>The tweet conveys the importance. You need to increase visibility. You must find ways to connect.<\/p>\n\n\n\n<figure class=\"wp-block-embed-flickr wp-block-embed is-type-photo is-provider-flickr\"><div class=\"wp-block-embed__wrapper\">\n<a href=\"https:\/\/www.flickr.com\/photos\/chiperoni\/1487334151\/\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/live.staticflickr.com\/1097\/1487334151_c198dd72e0.jpg\" alt=\"Where&#039;s the zoo?\" width=\"500\" height=\"375\" \/><\/a>\n<\/div><figcaption>Bus and tram network <\/figcaption><\/figure>\n\n\n\n<p>Consider distribution strategies early, ideally when you are planning and creating the content:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>What keyphrases and questions will help this article to rank well in the SERPs?<\/li><li>Did you look closely at the search intent?<\/li><li>Always share the link on your social media properties (Organic Social).<\/li><li>Can you spend some money on Paid Search and Paid Social to promote the content to your target audience?<\/li><li>Can you add a podcast on the topic?<\/li><li>Are you planning a video? <\/li><li>Maybe, you could offer a webinar and share the slides and the recording?<\/li><li>Brainstorm for ideas: How can you earn backlinks on high-quality sites? <\/li><li>Build a simple newsletter and share new content with subscribers at regular intervals.<\/li><li>Consider contacting journalists and getting relevant publications to write about you.<\/li><li>Inform your sales team of new content. Encourage them to send out direct links to relevant content.<\/li><\/ul>\n\n\n\n<figure class=\"wp-block-embed-flickr wp-block-embed is-type-photo is-provider-flickr\"><div class=\"wp-block-embed__wrapper\">\n<a href=\"https:\/\/www.flickr.com\/photos\/chiperoni\/4849843126\/\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/live.staticflickr.com\/4123\/4849843126_69e85a04da_z.jpg\" alt=\"sbb train station\" width=\"480\" height=\"640\" \/><\/a>\n<\/div><figcaption>Velo courier at Basel&#8217;s main train station<\/figcaption><\/figure>\n<div class=\"syndication-links\"><\/div>","protected":false},"excerpt":{"rendered":"<p>Brian Dean&#8217;s recent study confirmed what many Digital Marketing folks know intuitively. (&#8230;) Brian Dean recently found that&nbsp;94% of all content generates zero backlinks. And just&nbsp;1.3% of articles&nbsp;gobble up 75% of all social shares. Source: Brafton It&#8217;s 2020 and we&#8217;ve have been pumping out content for many years. Algorithms influence distribution. How do you earn [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"mf2_syndication":[],"footnotes":"","jetpack_post_was_ever_published":false},"categories":[24],"tags":[828,829],"class_list":["post-7608","post","type-post","status-publish","format-standard","hentry","category-marketing","tag-content-distribution","tag-content-strategies"],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/p1LJxC-1YI","_links":{"self":[{"href":"https:\/\/chiperoni.ch\/wordpress\/wp-json\/wp\/v2\/posts\/7608","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/chiperoni.ch\/wordpress\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/chiperoni.ch\/wordpress\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/chiperoni.ch\/wordpress\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/chiperoni.ch\/wordpress\/wp-json\/wp\/v2\/comments?post=7608"}],"version-history":[{"count":0,"href":"https:\/\/chiperoni.ch\/wordpress\/wp-json\/wp\/v2\/posts\/7608\/revisions"}],"wp:attachment":[{"href":"https:\/\/chiperoni.ch\/wordpress\/wp-json\/wp\/v2\/media?parent=7608"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/chiperoni.ch\/wordpress\/wp-json\/wp\/v2\/categories?post=7608"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/chiperoni.ch\/wordpress\/wp-json\/wp\/v2\/tags?post=7608"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}