{"id":7482,"date":"2019-06-30T21:23:08","date_gmt":"2019-06-30T19:23:08","guid":{"rendered":"http:\/\/chiperoni.ch\/wordpress\/?p=7482"},"modified":"2020-02-01T18:34:19","modified_gmt":"2020-02-01T17:34:19","slug":"i-attended-medien-barcamp-2019-my-notes-and-comments-medienbc","status":"publish","type":"post","link":"https:\/\/chiperoni.ch\/wordpress\/2019\/06\/i-attended-medien-barcamp-2019-my-notes-and-comments-medienbc\/","title":{"rendered":"I attended Medien-Barcamp 2019 &#8211; my notes and comments &#8211; #medienbc"},"content":{"rendered":"\n<p>Yesterday, I set my alarm to 6 am and jumped on the 7:33 train to Z\u00fcrich-Oerlikon.  On a Saturday.  To  attend a barcamp on media. <\/p>\n\n\n\n<p>If you are unfamiliar with the concept of barcamps,  <a href=\"https:\/\/en.wikipedia.org\/wiki\/BarCamp\">a barcamp is a conference that organizes the talks by itself<\/a>, on the day, Someone provides some rooms and infrastructure such as wifi and screens. And they send out invites via Twitter and other social media channels. <\/p>\n\n\n\n<p>And that&#8217;s how i found my way to <a href=\"https:\/\/twitter.com\/search?q=%23medienbc&amp;src=typd\">#medienbc<\/a>, the event&#8217;s hashtag.<\/p>\n\n\n\n<p>In yesterday&#8217;s case, the Medien-Barcamp organizers had access to the rooms of SRF, the Swiss public radio and TV station, in Z\u00fcrich.<\/p>\n\n\n\n<p> It&#8217;s not my first barcamp. I&#8217;ve attended many and even presented topics at some. Yesterday I was in listening mode. <\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/www.flickr.com\/photos\/chiperoni\/48159990601\/in\/dateposted\/\"><img decoding=\"async\" src=\"https:\/\/live.staticflickr.com\/65535\/48159990601_f678154bf0_z.jpg\" alt=\"#medienbc Medien-Barcamp 2019\"\/><\/a><\/figure>\n\n\n\n<p>Here&#8217;s a brief recap of the talks that I attended:<\/p>\n\n\n\n<p>First, I attended a talk by <a href=\"https:\/\/twitter.com\/kusito\">Markus<\/a> on Voice User Interfaces. He provided an excellent intro to the rise of voice. He says many new jobs are being created in this space. And I made a mental note to look up SSML.<\/p>\n\n\n\n<p>Fabian and David invited us to discuss how to get more &#8220;old&#8221; people engaged on social media.  The discussion covered a lot of ground:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>The decline in journalistic quality,<\/li><li>The change in speed,<\/li><li>The fact that today journalists have access to less proofreading, fact checking and editorial staff than ever,<\/li><li>Questions like do users want to see and interact with company content on Facebook (apparently yes,  1 attendee described how a Facebook ad influenced her decision to buy).<\/li><\/ul>\n\n\n\n<p>Next, I listened to Vincenzo talk about the challenges and learnings of setting up an email newsletter for a small regional newspaper. A very honest and useful talk. His newspaper uses <a href=\"https:\/\/www.getrevue.co\/\">a tool called Revue<\/a>, by a Dutch startup, cos it&#8217;s even simpler than Mailchimp. <\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/www.flickr.com\/photos\/chiperoni\/48160123481\"><img decoding=\"async\" src=\"https:\/\/live.staticflickr.com\/65535\/48160123481_12d8736772_z.jpg\" alt=\"#medienbc Medien-Barcamp 2019\"\/><\/a><\/figure>\n\n\n\n<p>I peeked into the session on no-budget video production. I would like to learn more about this.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/www.flickr.com\/photos\/chiperoni\/48159994016\/in\/dateposted\/\"><img decoding=\"async\" src=\"https:\/\/live.staticflickr.com\/65535\/48159994016_a9e066ef24_z.jpg\" alt=\"#medienbc Medien-Barcamp 2019\"\/><\/a><\/figure>\n\n\n\n<p>I listened to a talk on analytics. Not new for me, but I was curious to see <a href=\"https:\/\/www.similarweb.com\/\">SimilarWeb<\/a>. It looks a lot like SEMRush. <\/p>\n\n\n\n<p>We looked at the stats for Nau.ch that had just announced it is now making a profit. The stats showed Nau.ch is investing in organic search. Markus recommended that journalists do <a href=\"http:\/\/chiperoni.ch\/wordpress\/2018\/03\/slides-seo-for-small-business-websites\/\">keyword research<\/a> for their articles. I would think that is obvious by now.  <\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/www.flickr.com\/photos\/chiperoni\/48160058972\/in\/dateposted\/\"><img decoding=\"async\" src=\"https:\/\/live.staticflickr.com\/65535\/48160058972_035e8462bf_z.jpg\" alt=\"#medienbc Medien-Barcamp 2019\"\/><\/a><\/figure>\n\n\n\n<p>In the last session of the day, I got valuable advice on how to prepare to speak in front of audience or take part in an interview. In my own words:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Stand firmly. Before you start presenting,  assure yourself that you are standing firmly on the ground and that it will not disappear beneath you.<\/li><li>Find ways to relax and stand in an open, welcoming position, e.g.  take deep breaths of air, yawn, make funny faces, turn into a loud and noisy monster shortly before your gig. <\/li><li>Remind yourself that you are valuable, e.g. imagine you were given a really expensive diamond worth more than 100 thousand CHF and walk thru the busy train station in Bern.<\/li><li>Prepare and know the content of your presentation. If you know your topic well, you will be persuasive. <\/li><li>It&#8217;s about your attitude and posture. <\/li><\/ul>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/www.flickr.com\/photos\/chiperoni\/48160052882\/in\/dateposted\/\"><img decoding=\"async\" src=\"https:\/\/live.staticflickr.com\/65535\/48160052882_614083e8cc_z.jpg\" alt=\"#medienbc Medien-Barcamp 2019\"\/><\/a><\/figure>\n\n\n\n<p>Thank you to the organisers and participants for an enjoyable and fulfilling event. Good food, awesome location, great speakers. I like barcamp sessions cos we can leave out the sales speak and dig deeper. I feel excited and encouraged.  <\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/www.flickr.com\/photos\/chiperoni\/48159983126\/in\/dateposted\/\"><img decoding=\"async\" src=\"https:\/\/live.staticflickr.com\/65535\/48159983126_4c568249e6_z.jpg\" alt=\"#medienbc Medien-Barcamp 2019\"\/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/www.flickr.com\/photos\/chiperoni\/48159972276\/in\/dateposted\/\"><img decoding=\"async\" src=\"https:\/\/live.staticflickr.com\/65535\/48159972276_11f68ae035_z.jpg\" alt=\"#medienbc Medien-Barcamp 2019\"\/><\/a><\/figure>\n<div class=\"syndication-links\"><\/div>","protected":false},"excerpt":{"rendered":"<p>Yesterday, I set my alarm to 6 am and jumped on the 7:33 train to Z\u00fcrich-Oerlikon. On a Saturday. To attend a barcamp on media. If you are unfamiliar with the concept of barcamps, a barcamp is a conference that organizes the talks by itself, on the day, Someone provides some rooms and infrastructure such [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"mf2_syndication":[],"jetpack_post_was_ever_published":false,"footnotes":""},"categories":[1,660,12,123,38],"tags":[738,824],"class_list":["post-7482","post","type-post","status-publish","format-standard","hentry","category-general","category-internet","category-swiss","category-video","category-zurich","tag-barcamp","tag-medienbc"],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/p1LJxC-1WG","_links":{"self":[{"href":"https:\/\/chiperoni.ch\/wordpress\/wp-json\/wp\/v2\/posts\/7482","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/chiperoni.ch\/wordpress\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/chiperoni.ch\/wordpress\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/chiperoni.ch\/wordpress\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/chiperoni.ch\/wordpress\/wp-json\/wp\/v2\/comments?post=7482"}],"version-history":[{"count":0,"href":"https:\/\/chiperoni.ch\/wordpress\/wp-json\/wp\/v2\/posts\/7482\/revisions"}],"wp:attachment":[{"href":"https:\/\/chiperoni.ch\/wordpress\/wp-json\/wp\/v2\/media?parent=7482"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/chiperoni.ch\/wordpress\/wp-json\/wp\/v2\/categories?post=7482"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/chiperoni.ch\/wordpress\/wp-json\/wp\/v2\/tags?post=7482"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}