{"id":7021,"date":"2016-04-23T07:59:04","date_gmt":"2016-04-23T05:59:04","guid":{"rendered":"http:\/\/chiperoni.ch\/wordpress\/?p=7021"},"modified":"2016-04-23T07:59:04","modified_gmt":"2016-04-23T05:59:04","slug":"3-copywriting-tips-supported-by-research","status":"publish","type":"post","link":"https:\/\/chiperoni.ch\/wordpress\/2016\/04\/3-copywriting-tips-supported-by-research\/","title":{"rendered":"3 Copywriting tips supported by research"},"content":{"rendered":"<p>Tip 1: Use simple vocabulary<\/p>\n<p>Tip 2: Use short sentences<\/p>\n<p>Tip 3: Help readers navigate your writing<\/p>\n<p>See:\u00a0<a href=\"https:\/\/econsultancy.com\/blog\/67752-three-online-copywriting-tips-supported-by-research\/?utm_source=Econsultancy&amp;utm_medium=email&amp;utm_campaign=7014014_2239-daily-pulse-uk-2016-04-20&amp;dm_i=LQI,46C1Q,KF0RAF,F6VEO,1\">Three online copywriting tips supported by research<\/a><\/p>\n<div class=\"syndication-links\"><\/div>","protected":false},"excerpt":{"rendered":"<p>Tip 1: Use simple vocabulary Tip 2: Use short sentences Tip 3: Help readers navigate your writing See:\u00a0Three online copywriting tips supported by research<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"mf2_syndication":[],"footnotes":"","jetpack_post_was_ever_published":false},"categories":[1],"tags":[],"class_list":["post-7021","post","type-post","status-publish","format-standard","hentry","category-general"],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/p1LJxC-1Pf","_links":{"self":[{"href":"https:\/\/chiperoni.ch\/wordpress\/wp-json\/wp\/v2\/posts\/7021","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/chiperoni.ch\/wordpress\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/chiperoni.ch\/wordpress\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/chiperoni.ch\/wordpress\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/chiperoni.ch\/wordpress\/wp-json\/wp\/v2\/comments?post=7021"}],"version-history":[{"count":0,"href":"https:\/\/chiperoni.ch\/wordpress\/wp-json\/wp\/v2\/posts\/7021\/revisions"}],"wp:attachment":[{"href":"https:\/\/chiperoni.ch\/wordpress\/wp-json\/wp\/v2\/media?parent=7021"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/chiperoni.ch\/wordpress\/wp-json\/wp\/v2\/categories?post=7021"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/chiperoni.ch\/wordpress\/wp-json\/wp\/v2\/tags?post=7021"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}