{"id":6713,"date":"2015-09-12T19:47:47","date_gmt":"2015-09-12T17:47:47","guid":{"rendered":"http:\/\/chiperoni.ch\/wordpress\/?p=6713"},"modified":"2015-09-12T19:51:24","modified_gmt":"2015-09-12T17:51:24","slug":"you-are-not-the-user","status":"publish","type":"post","link":"https:\/\/chiperoni.ch\/wordpress\/2015\/09\/you-are-not-the-user\/","title":{"rendered":"You are not the user"},"content":{"rendered":"<p>Via the #confluencecon hashtag, I found some good background articles (thank you <a href=\"https:\/\/twitter.com\/ruthburr\">@ruthburr<\/a>, <a href=\"https:\/\/twitter.com\/danlovejoy\">@danlovejoy<\/a> for tweeting).<\/p>\n<blockquote class=\"twitter-tweet\" lang=\"en\">\n<p lang=\"en\" dir=\"ltr\">You are NOT the user. <a href=\"http:\/\/t.co\/bMlp1uwJqU\">http:\/\/t.co\/bMlp1uwJqU<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/ConfluenceCon?src=hash\">#ConfluenceCon<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/UX?src=hash\">#UX<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/Marketing?src=hash\">#Marketing<\/a><\/p>\n<p>&mdash; Dan Lovejoy (@danlovejoy) <a href=\"https:\/\/twitter.com\/danlovejoy\/status\/642046248392986624\">September 10, 2015<\/a><\/p><\/blockquote>\n<p><script async src=\"\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote><p>Take the time to understand your user. It will decrease the risk of creating an an unfavorable experience and give you an opportunity to turn them into your greatest advocate.<\/p><\/blockquote>\n<blockquote class=\"twitter-tweet\" lang=\"en\">\n<p lang=\"en\" dir=\"ltr\">Guerrilla Research Tactics and Tools <a href=\"http:\/\/t.co\/IGIsa3bC92\">http:\/\/t.co\/IGIsa3bC92<\/a><\/p>\n<p>&mdash; \u00e2\u0153\u0081___CollectThisTweet (@nchenga) <a href=\"https:\/\/twitter.com\/nchenga\/status\/642094473128898561\">September 10, 2015<\/a><\/p><\/blockquote>\n<p><script async src=\"\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p>A reminder of research tools that I can use to learn more about the people that will use a website or app is provided <a href=\"http:\/\/www.uxbooth.com\/articles\/guerrilla-research-tactics-tools\/\">in this article<\/a>.<\/p>\n<blockquote class=\"twitter-tweet\" lang=\"en\">\n<p lang=\"en\" dir=\"ltr\">Guerrilla Research Tactics and Tools <a href=\"http:\/\/t.co\/IGIsa3bC92\">http:\/\/t.co\/IGIsa3bC92<\/a><\/p>\n<p>&mdash; \u00e2\u0153\u0081___CollectThisTweet (@nchenga) <a href=\"https:\/\/twitter.com\/nchenga\/status\/642094473128898561\">September 10, 2015<\/a><\/p><\/blockquote>\n<p><script async src=\"\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script> <\/p>\n<blockquote><p>Above all else, there is no excuse for designing based off assumptions\u201d\u201din the immortal words of Jakob Nielsen: \u201cLeaving the user out is not an option.\u201d\u009d<\/p><\/blockquote>\n<p>Some new marketing tools mentioned in this slide deck by @ipullrank and a call to understand marketing technology: <\/p>\n<p><iframe loading=\"lazy\" src=\"\/\/www.slideshare.net\/slideshow\/embed_code\/key\/jnSOAOQjl9VXIq\" width=\"425\" height=\"355\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" style=\"border:1px solid #CCC; border-width:1px; margin-bottom:5px; max-width: 100%;\" allowfullscreen> <\/iframe> <\/p>\n<div style=\"margin-bottom:5px\"> <strong> <a href=\"\/\/www.slideshare.net\/ipullrank\/technical-marketing-is-the-price-of-admission\" title=\"Technical Marketing is the Price of Admission\" target=\"_blank\">Technical Marketing is the Price of Admission<\/a> <\/strong> from <strong><a href=\"\/\/www.slideshare.net\/ipullrank\" target=\"_blank\">Michael King<\/a><\/strong> <\/div>\n<p>Some new tools mentioned in the slides above:<\/p>\n<p><a href=\"http:\/\/www.klipfolio.com\/\">Klipfolio<\/a><\/p>\n<p><a href=\"http:\/\/orange.biolab.si\/\">Orange<\/a><\/p>\n<p><a href=\"https:\/\/www.fullcontact.com\/\">Fullcontact<\/a><\/p>\n<p><a href=\"http:\/\/urlprofiler.com\/\">URLprofiler<\/a><\/p>\n<p><a href=\"https:\/\/www.getpostman.com\/\">Postman<\/a><\/p>\n<p><a href=\"http:\/\/www.personyze.com\/\">Personyze<\/a><\/p>\n<div class=\"syndication-links\"><\/div>","protected":false},"excerpt":{"rendered":"<p>Via the #confluencecon hashtag, I found some good background articles (thank you @ruthburr, @danlovejoy for tweeting). You are NOT the user. http:\/\/t.co\/bMlp1uwJqU #ConfluenceCon #UX #Marketing &mdash; Dan Lovejoy (@danlovejoy) September 10, 2015 Take the time to understand your user. It will decrease the risk of creating an an unfavorable experience and give you an opportunity [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"mf2_syndication":[],"footnotes":"","jetpack_post_was_ever_published":false},"categories":[1],"tags":[],"class_list":["post-6713","post","type-post","status-publish","format-standard","hentry","category-general"],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/p1LJxC-1Kh","_links":{"self":[{"href":"https:\/\/chiperoni.ch\/wordpress\/wp-json\/wp\/v2\/posts\/6713","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/chiperoni.ch\/wordpress\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/chiperoni.ch\/wordpress\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/chiperoni.ch\/wordpress\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/chiperoni.ch\/wordpress\/wp-json\/wp\/v2\/comments?post=6713"}],"version-history":[{"count":0,"href":"https:\/\/chiperoni.ch\/wordpress\/wp-json\/wp\/v2\/posts\/6713\/revisions"}],"wp:attachment":[{"href":"https:\/\/chiperoni.ch\/wordpress\/wp-json\/wp\/v2\/media?parent=6713"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/chiperoni.ch\/wordpress\/wp-json\/wp\/v2\/categories?post=6713"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/chiperoni.ch\/wordpress\/wp-json\/wp\/v2\/tags?post=6713"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}