{"id":6680,"date":"2015-07-24T21:44:50","date_gmt":"2015-07-24T19:44:50","guid":{"rendered":"http:\/\/chiperoni.ch\/wordpress\/?p=6680"},"modified":"2015-07-26T19:21:02","modified_gmt":"2015-07-26T17:21:02","slug":"10x","status":"publish","type":"post","link":"https:\/\/chiperoni.ch\/wordpress\/2015\/07\/10x\/","title":{"rendered":"10x"},"content":{"rendered":"<p>Two sites that I read regularly &#8211; Moz and Hubspot &#8211; analyzed and wrote about their own blog post frequency. <\/p>\n<p><a href=\"http:\/\/blog.hubspot.com\/marketing\/blog-strategy-quality-quantity\">Quality vs. Quantity: A 6-Month Analysis of the Age-Old Blogging Debate<\/a><\/p>\n<p><a href=\"https:\/\/moz.com\/blog\/publishing-volume-experiment\">Raising the Bar: A Publishing Volume Experiment on the Moz Blog<\/a><\/p>\n<p>I am stunned. Flabbergasted. <\/p>\n<p>How will small and medium-sized enterprises thrive in such a content marketing world? <\/p>\n<p>High quality and high frequency.<\/p>\n<p>My prediction has always been that we will return to media empires with gatekeepers guarding the entrances. <\/p>\n<p>Citizen journalists and bloggers will only get a voice when the gatekeepers choose to let them. <\/p>\n<div class=\"syndication-links\"><\/div>","protected":false},"excerpt":{"rendered":"<p>Two sites that I read regularly &#8211; Moz and Hubspot &#8211; analyzed and wrote about their own blog post frequency. Quality vs. Quantity: A 6-Month Analysis of the Age-Old Blogging Debate Raising the Bar: A Publishing Volume Experiment on the Moz Blog I am stunned. Flabbergasted. How will small and medium-sized enterprises thrive in such [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"mf2_syndication":[],"footnotes":"","jetpack_post_was_ever_published":false},"categories":[1],"tags":[],"class_list":["post-6680","post","type-post","status-publish","format-standard","hentry","category-general"],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/s1LJxC-10x","_links":{"self":[{"href":"https:\/\/chiperoni.ch\/wordpress\/wp-json\/wp\/v2\/posts\/6680","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/chiperoni.ch\/wordpress\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/chiperoni.ch\/wordpress\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/chiperoni.ch\/wordpress\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/chiperoni.ch\/wordpress\/wp-json\/wp\/v2\/comments?post=6680"}],"version-history":[{"count":0,"href":"https:\/\/chiperoni.ch\/wordpress\/wp-json\/wp\/v2\/posts\/6680\/revisions"}],"wp:attachment":[{"href":"https:\/\/chiperoni.ch\/wordpress\/wp-json\/wp\/v2\/media?parent=6680"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/chiperoni.ch\/wordpress\/wp-json\/wp\/v2\/categories?post=6680"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/chiperoni.ch\/wordpress\/wp-json\/wp\/v2\/tags?post=6680"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}