{"id":561,"date":"2007-10-06T12:04:34","date_gmt":"2007-10-06T11:04:34","guid":{"rendered":"http:\/\/www.chiperoni.ch\/wordpress\/archives\/2007\/10\/06\/weekend-thoughts\/"},"modified":"2007-10-14T10:03:41","modified_gmt":"2007-10-14T09:03:41","slug":"weekend-thoughts","status":"publish","type":"post","link":"https:\/\/chiperoni.ch\/wordpress\/2007\/10\/weekend-thoughts\/","title":{"rendered":"Weekend Thoughts"},"content":{"rendered":"<p>I just installed GIMPshop on my (no longer new) MacBook. And the interface looks a lot simpler. <\/p>\n<p>And I received a Skitch invite. I don&#8217;t like the pink heart icon much. Kitsch.<br \/>\nBut I somehow managed to get past that and watch the introductory video (!). The features look very useful. It offers a direct upload to Flickr. Looks like a good tool for quick screenshots. OS X&#8217;s Grab only offers TIFF, which isn&#8217;t recognized by the Flickr Uploadr for some reason or other. And which means opening GIMP or GraphicConverter or Preview. 20 clicks more. <\/p>\n<p>BTW, I&#8217;m sitting in a train to northern Germany and there are quite a number of free seats for a Friday evening&#8230; (and a power plug right next to me: hope it works). I guess, the strike warnings caused a lot of people to reschedule. <\/p>\n<p>(Insert pause to take a snapshot of setting sun near Karlsruhe, will be uploaded when I find adequate WiFi access)<\/p>\n<p>Quite a few regional trains have been cancelled. The official reason given via the pa is &#8220;wegen Notfall&#8221; (Translation: cos of an emergency).<br \/>\nWhy not say strike? Emergency sounds like accident or natural catastrophe (can&#8217;t spell, too much German on my brain). <\/p>\n<p>Wondering out loud:<br \/>\nWould the new PR approach be more direct and advise the German railway company to use the word &#8220;strike&#8221; or would it find a roundabout way to describe the situation?<\/p>\n<p>(I forgot to take &#8220;The New PR&#8221; book with me.)<\/p>\n<p>(I like the size of my 13&#8243; MacBook. Just right for travelling.) <\/p>\n<p>Anyway, &#8220;the new PR&#8221; book has got me thinking a lot more about buyer personas. <\/p>\n<p>Who am I writing my marketing collateral, company blog posts, and technology announcements for? What kind of things are they interested in? How does a buyer persona search for a new service provider?  Keeping your target audience in mind while writing is nothing new. Buyer personas, though, are on a more detailled level, describing a character and a typical work\/leisure setting. <\/p>\n<p>And it also reminded me of Bogo&#8217;s talk at the STC Transalpine conf in Zurich last April. He stressed the importance of agreeing on personas to develop adequate tech. documentation and user interfaces. <\/p>\n<p>I signed up for Redbubble.com a couple of days ago. It offers a service to upload, sell and print artwork via the web all-in-one. Payment is transferred by Paypal or cheque. There&#8217;s a minimum price for the printing and production costs. And you as the seller of the artwork can decide on the markup (i.e. your gain\/income\/profit). I stumbled across this service via <a href=\"http:\/\/www.flickr.com\/photos\/ozczecho\/\" target=\"_blank\" rel=\"noopener\">Ozczecho&#8217;s Flickr profile<\/a>. My first impression of Redbubble.com is very positive and IMHO this could develop into a viable Flickr and  Etsy alternative. <\/p>\n<p>Still on my list of fun to dos:<br \/>\nBuy a DSLR<br \/>\nSet up an Ubuntu laptop<br \/>\nLearn more Mac OS X keyboard shortcuts (zoom in and out with command + option and ^ or &#8216;)<br \/>\nInstall WordPress 2.3<br \/>\nTry out Pixelmator<br \/>\nWrite a book (LOL)<br \/>\nGo on vacation<\/p>\n<p><em>Disclaimer: at times Chiperoni.ch is my personal online thinktank and my half-geek playground.<br \/>\n<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>I just installed GIMPshop on my (no longer new) MacBook. And the interface looks a lot simpler. And I received a Skitch invite. I don&#8217;t like the pink heart icon much. Kitsch. But I somehow managed to get past that and watch the introductory video (!). The features look very useful. It offers a direct [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","jetpack_post_was_ever_published":false},"categories":[8,55,24],"tags":[],"class_list":["post-561","post","type-post","status-publish","format-standard","hentry","category-flickr","category-mac","category-marketing"],"jetpack_shortlink":"https:\/\/wp.me\/p1LJxC-93","jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/chiperoni.ch\/wordpress\/wp-json\/wp\/v2\/posts\/561","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/chiperoni.ch\/wordpress\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/chiperoni.ch\/wordpress\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/chiperoni.ch\/wordpress\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/chiperoni.ch\/wordpress\/wp-json\/wp\/v2\/comments?post=561"}],"version-history":[{"count":0,"href":"https:\/\/chiperoni.ch\/wordpress\/wp-json\/wp\/v2\/posts\/561\/revisions"}],"wp:attachment":[{"href":"https:\/\/chiperoni.ch\/wordpress\/wp-json\/wp\/v2\/media?parent=561"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/chiperoni.ch\/wordpress\/wp-json\/wp\/v2\/categories?post=561"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/chiperoni.ch\/wordpress\/wp-json\/wp\/v2\/tags?post=561"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}