useful:
\nWhat others are saying about corporate blogging<\/p>\n
I like this:<\/p>\n
Actions always prove louder than words. Lead by example. Give people something to aspire to but don’t make it so daunting that they will be easily discouraged.<\/p><\/blockquote>\n
This holds true for a lot of other things as well, not just blogging…<\/p>\n
Apparently the number of blogs is peaking and the hype is starting to move on. Meno male. I’ve always had hype antibodies.<\/a> On the other hand, I’m not a sceptical late adopter either… <\/p>\n
Blogging isn’t easy. It’s time-consuming. And results will not be immediate. But it’s a good way for small and medium-sized companies to bypass the media gatekeepers and spread their message faster. The publishing world has changed \/ is changing.<\/p>\n
Another useful article I found (while writing and editing this post) is Quick Tips on Corporate Blogging:<\/p>\n
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- Designate an editor.<\/li>\n
- Don’t be too precious about it, but do have a purpose. <\/li>\n
- Content is king. <\/li>\n
- Develop a content engine. <\/li>\n
- Have an editorial policy. <\/li>\n
- Experiment, learn, and evolve. <\/li>\n
- Make it a core part of your marketing strategy. <\/li>\n
- Be patient and watch your audience grow. <\/li>\n<\/ul>\n