{"id":330,"date":"2006-08-21T20:44:57","date_gmt":"2006-08-21T19:44:57","guid":{"rendered":"http:\/\/www.chiperoni.ch\/wordpress\/archives\/2006\/08\/21\/scrolling-infinitely\/"},"modified":"2015-06-21T13:48:34","modified_gmt":"2015-06-21T11:48:34","slug":"scrolling-infinitely","status":"publish","type":"post","link":"https:\/\/chiperoni.ch\/wordpress\/2006\/08\/scrolling-infinitely\/","title":{"rendered":"scrolling infinitely"},"content":{"rendered":"<p>Scoble says:<\/p>\n<blockquote><p>It&rsquo;s my thesis that people will scroll almost infinitely. Just give them high-quality stuff. At Microsoft they did research and found most people won&rsquo;t click on the &ldquo;next&rdquo; button. But, they will scroll. You&rsquo;ll notice that the search engine at live.com doesn&rsquo;t ever end. If I remember the research right they are finding that people look at something like five times more information if it just keeps scrolling than if they have to click next.<\/p><\/blockquote>\n<p>There goes one of my arguments&#8230;<\/p>\n<p>Source: Scoble himself<\/p>\n<div class=\"syndication-links\"><\/div>","protected":false},"excerpt":{"rendered":"<p>Scoble says: It&rsquo;s my thesis that people will scroll almost infinitely. Just give them high-quality stuff. At Microsoft they did research and found most people won&rsquo;t click on the &ldquo;next&rdquo; button. But, they will scroll. You&rsquo;ll notice that the search engine at live.com doesn&rsquo;t ever end. If I remember the research right they are finding [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"mf2_syndication":[],"footnotes":"","jetpack_post_was_ever_published":false},"categories":[1,9],"tags":[],"class_list":["post-330","post","type-post","status-publish","format-standard","hentry","category-general","category-tech"],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/p1LJxC-5k","_links":{"self":[{"href":"https:\/\/chiperoni.ch\/wordpress\/wp-json\/wp\/v2\/posts\/330","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/chiperoni.ch\/wordpress\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/chiperoni.ch\/wordpress\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/chiperoni.ch\/wordpress\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/chiperoni.ch\/wordpress\/wp-json\/wp\/v2\/comments?post=330"}],"version-history":[{"count":0,"href":"https:\/\/chiperoni.ch\/wordpress\/wp-json\/wp\/v2\/posts\/330\/revisions"}],"wp:attachment":[{"href":"https:\/\/chiperoni.ch\/wordpress\/wp-json\/wp\/v2\/media?parent=330"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/chiperoni.ch\/wordpress\/wp-json\/wp\/v2\/categories?post=330"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/chiperoni.ch\/wordpress\/wp-json\/wp\/v2\/tags?post=330"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}