{"id":313,"date":"2006-07-06T16:34:12","date_gmt":"2006-07-06T15:34:12","guid":{"rendered":"http:\/\/www.chiperoni.ch\/wordpress\/archives\/2006\/07\/06\/seven-steps-to-writing-copy-your-market-will-actually-want-to-read-marketingprofscom\/"},"modified":"2006-07-06T16:36:22","modified_gmt":"2006-07-06T15:36:22","slug":"seven-steps-to-writing-copy-your-market-will-actually-want-to-read-marketingprofscom","status":"publish","type":"post","link":"https:\/\/chiperoni.ch\/wordpress\/2006\/07\/seven-steps-to-writing-copy-your-market-will-actually-want-to-read-marketingprofscom\/","title":{"rendered":"Writing Copy"},"content":{"rendered":"<p><a href=\"http:\/\/www.marketingprofs.com\/6\/gray-grant1.asp\">Couple of writing tips I found at MarketingProfs.com:<\/a><\/p>\n<ol>\n<li>Begin with a story<\/li>\n<li>Use short words <\/li>\n<li>Write shorter sentences<\/li>\n<li>Remove clich\u00e9s<\/li>\n<li>Use bridges or connectors<\/li>\n<li>Use concrete examples rather than concepts<\/li>\n<li>Pay attention to your verbs<\/li>\n<\/ol>\n<div class=\"syndication-links\"><\/div>","protected":false},"excerpt":{"rendered":"<p>Couple of writing tips I found at MarketingProfs.com: Begin with a story Use short words Write shorter sentences Remove clich\u00e9s Use bridges or connectors Use concrete examples rather than concepts Pay attention to your verbs<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"mf2_syndication":[],"footnotes":"","jetpack_post_was_ever_published":false},"categories":[1,20,24],"tags":[],"class_list":["post-313","post","type-post","status-publish","format-standard","hentry","category-general","category-language","category-marketing"],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/p1LJxC-53","_links":{"self":[{"href":"https:\/\/chiperoni.ch\/wordpress\/wp-json\/wp\/v2\/posts\/313","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/chiperoni.ch\/wordpress\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/chiperoni.ch\/wordpress\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/chiperoni.ch\/wordpress\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/chiperoni.ch\/wordpress\/wp-json\/wp\/v2\/comments?post=313"}],"version-history":[{"count":0,"href":"https:\/\/chiperoni.ch\/wordpress\/wp-json\/wp\/v2\/posts\/313\/revisions"}],"wp:attachment":[{"href":"https:\/\/chiperoni.ch\/wordpress\/wp-json\/wp\/v2\/media?parent=313"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/chiperoni.ch\/wordpress\/wp-json\/wp\/v2\/categories?post=313"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/chiperoni.ch\/wordpress\/wp-json\/wp\/v2\/tags?post=313"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}