{"id":312,"date":"2006-07-05T16:53:07","date_gmt":"2006-07-05T15:53:07","guid":{"rendered":"http:\/\/www.chiperoni.ch\/wordpress\/archives\/2006\/07\/05\/marcomm-writing-tactics\/"},"modified":"2013-04-14T21:01:30","modified_gmt":"2013-04-14T19:01:30","slug":"marcomm-writing-tactics","status":"publish","type":"post","link":"https:\/\/chiperoni.ch\/wordpress\/2006\/07\/marcomm-writing-tactics\/","title":{"rendered":"MarComm Writing Tactics"},"content":{"rendered":"<p>Can technical writers be good marketing writers &#8211; and vice versa?<\/p>\n<p>The above presentation notes are old (from 2002 i.e. definitely Web 1.0), but the question is interesting&#8230; <\/p>\n<p>what&#8217;s your opinion on this?<\/p>\n<p>(update: unfortunately the site seems to be down. Note to myself: write a short summary of the main points for future reference.)<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Can technical writers be good marketing writers &#8211; and vice versa? The above presentation notes are old (from 2002 i.e. definitely Web 1.0), but the question is interesting&#8230; what&#8217;s your opinion on this? (update: unfortunately the site seems to be down. Note to myself: write a short summary of the main points for future reference.)<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","jetpack_post_was_ever_published":false},"categories":[1,20,24,9],"tags":[],"class_list":["post-312","post","type-post","status-publish","format-standard","hentry","category-general","category-language","category-marketing","category-tech"],"jetpack_shortlink":"https:\/\/wp.me\/p1LJxC-52","jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/chiperoni.ch\/wordpress\/wp-json\/wp\/v2\/posts\/312","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/chiperoni.ch\/wordpress\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/chiperoni.ch\/wordpress\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/chiperoni.ch\/wordpress\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/chiperoni.ch\/wordpress\/wp-json\/wp\/v2\/comments?post=312"}],"version-history":[{"count":0,"href":"https:\/\/chiperoni.ch\/wordpress\/wp-json\/wp\/v2\/posts\/312\/revisions"}],"wp:attachment":[{"href":"https:\/\/chiperoni.ch\/wordpress\/wp-json\/wp\/v2\/media?parent=312"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/chiperoni.ch\/wordpress\/wp-json\/wp\/v2\/categories?post=312"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/chiperoni.ch\/wordpress\/wp-json\/wp\/v2\/tags?post=312"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}