{"id":300,"date":"2006-06-03T10:00:12","date_gmt":"2006-06-03T09:00:12","guid":{"rendered":"http:\/\/www.chiperoni.ch\/wordpress\/archives\/2006\/06\/03\/pr-for-tech-and-software\/"},"modified":"2006-06-03T10:01:29","modified_gmt":"2006-06-03T09:01:29","slug":"pr-for-tech-and-software","status":"publish","type":"post","link":"https:\/\/chiperoni.ch\/wordpress\/2006\/06\/pr-for-tech-and-software\/","title":{"rendered":"PR for tech and software"},"content":{"rendered":"<p>i stumbled across this article describing how <a href=\"http:\/\/www.pragmaticmarketing.com\/productmarketing\/magazine\/4\/3\/0605dms.asp\">PR for tech. and software companies<\/a> is changing. <\/p>\n<p>The new rules of press releases:<\/p>\n<ul>\n<li>Don&rsquo;t just send press releases when &#8220;big news&#8221; is happening; find good reasons to send them all the time.<\/li>\n<li>Instead of just targeting a handful of journalists, create press releases that appeal directly to your buyers.<\/li>\n<li>Write releases replete with keyword-rich copy.<\/li>\n<li>Create links in releases to deliver potential customers to landing pages on your website.<\/li>\n<li>Optimize press release delivery for searching and browsing.<\/li>\n<li>Drive people into the sales process with press releases.<\/li>\n<\/ul>\n<div class=\"syndication-links\"><\/div>","protected":false},"excerpt":{"rendered":"<p>i stumbled across this article describing how PR for tech. and software companies is changing. The new rules of press releases: Don&rsquo;t just send press releases when &#8220;big news&#8221; is happening; find good reasons to send them all the time. Instead of just targeting a handful of journalists, create press releases that appeal directly to [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"mf2_syndication":[],"footnotes":"","jetpack_post_was_ever_published":false},"categories":[1,24,9],"tags":[],"class_list":["post-300","post","type-post","status-publish","format-standard","hentry","category-general","category-marketing","category-tech"],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/p1LJxC-4Q","_links":{"self":[{"href":"https:\/\/chiperoni.ch\/wordpress\/wp-json\/wp\/v2\/posts\/300","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/chiperoni.ch\/wordpress\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/chiperoni.ch\/wordpress\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/chiperoni.ch\/wordpress\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/chiperoni.ch\/wordpress\/wp-json\/wp\/v2\/comments?post=300"}],"version-history":[{"count":0,"href":"https:\/\/chiperoni.ch\/wordpress\/wp-json\/wp\/v2\/posts\/300\/revisions"}],"wp:attachment":[{"href":"https:\/\/chiperoni.ch\/wordpress\/wp-json\/wp\/v2\/media?parent=300"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/chiperoni.ch\/wordpress\/wp-json\/wp\/v2\/categories?post=300"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/chiperoni.ch\/wordpress\/wp-json\/wp\/v2\/tags?post=300"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}