Start marketing early – even before the product is developed. This helps to identify your audience and to write a marketing plan.<\/p>\n
Write with a purpose. Set a goal and work towards the goal.<\/p>\n
Analyze your starting point. Who do you have in your network? Who and what can help you reach your goal?<\/p>\n
No marketing budget to buy ads? Start teaching. Teach everything you know. It’s a way to start building trust and building a relationship.<\/p>\n
Write educational blog posts. Focus on creating high quality blog entries that teach the reader. Re-write and edit your blog entries until you feel they could be part of a book.
\nMention your product. Include an email opt-in form in each blog post. But don’t write to sell, write to teach.<\/p>\n
Collect email addresses and send out a regular newsletter. Remember contacts go cold.<\/p>\n
Plan your launch sequence. Communicate all details well in advance. Send a pitch email one day before the launch. On the launch day, send a simple announcement email. Publish your sales page. Consider offering a discount on launch day.<\/p>\n
Say thank you to everyone who helped you on the launch. <\/p>\n
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I enjoyed reading this article by Nathan Barry: “How to launch anything” Recommended read. My summary in my own words: Start marketing early – even before the product is developed. This helps to identify your audience and to write a marketing plan. Write with a purpose. Set a goal and work towards the goal. Analyze […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"mf2_syndication":[],"footnotes":"","jetpack_post_was_ever_published":false},"categories":[1,24],"tags":[638],"class_list":["post-2593","post","type-post","status-publish","format-standard","hentry","category-general","category-marketing","tag-launch"],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/p1LJxC-FP","_links":{"self":[{"href":"https:\/\/chiperoni.ch\/wordpress\/wp-json\/wp\/v2\/posts\/2593","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/chiperoni.ch\/wordpress\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/chiperoni.ch\/wordpress\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/chiperoni.ch\/wordpress\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/chiperoni.ch\/wordpress\/wp-json\/wp\/v2\/comments?post=2593"}],"version-history":[{"count":0,"href":"https:\/\/chiperoni.ch\/wordpress\/wp-json\/wp\/v2\/posts\/2593\/revisions"}],"wp:attachment":[{"href":"https:\/\/chiperoni.ch\/wordpress\/wp-json\/wp\/v2\/media?parent=2593"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/chiperoni.ch\/wordpress\/wp-json\/wp\/v2\/categories?post=2593"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/chiperoni.ch\/wordpress\/wp-json\/wp\/v2\/tags?post=2593"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
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